Here's my 10-year plan to build the business school of the future.
Step 1: Keep growing my online writing course.
Step 2: Help students write consistently and building their online audiences.
Step 3: Launch hundreds of niche Internet businesses.
perell.com/blog/10-year-v…
Step 1: Keep growing my online writing course.
Step 2: Help students write consistently and building their online audiences.
Step 3: Launch hundreds of niche Internet businesses.
perell.com/blog/10-year-v…
My vision is inspired by CrossFit.
When people join CrossFit, they spend the first five weeks learning exercises like deadlifts and kettlebell swings. Then, they sign up for a monthly gym membership where they meet a community of people who hold them accountable for working out.
When people join CrossFit, they spend the first five weeks learning exercises like deadlifts and kettlebell swings. Then, they sign up for a monthly gym membership where they meet a community of people who hold them accountable for working out.
Regular gym visitors who see transformations in their bodies develop a religious affiliation with the CrossFit brand and the people they exercise with. The most passionate customers turn their enthusiasm into cash by opening their own gyms and starting fitness-related businesses.
Right now, we host five-week live cohorts where we teach people to build a website, write clearly, and meet people on the Internet. Cohorts have an average size of 200-250 people. In 33 days during the course, students learn the mechanics of writing online by publishing articles.
In the first 14 months, we’ve attracted more than 500 students from more than 40 countries without any paid marketing.
Students graduate with a Personal Monopoly — a unique blend of skills, interests, and experiences that make them one of a kind.
Students graduate with a Personal Monopoly — a unique blend of skills, interests, and experiences that make them one of a kind.
Next, we want to open a subscription “writing gym.”
Students will subscribe for accountability and ongoing writing instruction. We will facilitate friendships, hire group writing coaches akin to personal trainers, and offering advanced workshops for fast-growing writers.
Students will subscribe for accountability and ongoing writing instruction. We will facilitate friendships, hire group writing coaches akin to personal trainers, and offering advanced workshops for fast-growing writers.
The third and final step is building a collection of Audience-First Products.
Writing about an industry is the fastest way to learn about it. By writing, they will learn about industry trends and problems, both of which will inform their future business.
Writing about an industry is the fastest way to learn about it. By writing, they will learn about industry trends and problems, both of which will inform their future business.
Once students have an email list of ~5,000 people who trust them and share their interest in a valuable niche, they'll be ready to build a profitable, capital-light software business.
The total addressable market for profitable niches on the Internet numbers in the millions.
The total addressable market for profitable niches on the Internet numbers in the millions.
We will help people build a business that makes $200,000+ per year in profit for the founder. With the cash, they’ll be able to support their families and control their destinies, no matter where they live.
We’ll take a 10% ownership in each business, similar to Y-Combinator.
We’ll take a 10% ownership in each business, similar to Y-Combinator.
Ultimately, we will use the Internet to build profitable and sustainable software businesses that our students can run from anywhere in the world.
Inspired by CrossFit and made possible by the Internet, Write of Passage will become the business school of the future.
Inspired by CrossFit and made possible by the Internet, Write of Passage will become the business school of the future.
If you want to start writing but don’t know where to begin, sign up for my free email course.
You’ll learn the basics of writing online and growing your audience, which is the best place to start if you want to build an Internet business.
ageofleverage.com/course
You’ll learn the basics of writing online and growing your audience, which is the best place to start if you want to build an Internet business.
ageofleverage.com/course
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