An entrepreneur asked me what format they should use so I thought I would share mine here with wider community.
1. Company mission 1 liner: Just to remind everyone what we are about.
2. Investor asks: investors are sometimes busy so its nice to have your asks upfront just in case they can easily help.
3. Key metrics:
Do as much work as possible for the investors. a) 4-6 months on KPIs (include revenue) b) month to month change %. c) graph for the most important metric.
Most important metric should be an early indicating metric for future net revenue or net revenue.
4. 3 things going well
5. 3 things to improve/resolve
Key with this is to be as honest as possible. But still try to present issues in an actionable "how I am going to resolve this" way.
5. Update on the top 5 things you said you were going to do.
6. Top 5 things to do by next update.
I like to mix up product and business goals here. Its always fun to see how much you achieved and what your misses were.
7. Deep dive into 1-2 subjects.
I normally pick on some new product features or trend we are seeing and dig into it further.
8. Financials - cash flow burn, runway etc.
I just send the updates as en email with investors cc’d. We add nice headings and bullet points but nothing fancy.
I am not a fan of PDFs or another service to send them. Keep it simple and no work for the recipient.
Writing updates out and sharing with team gets about 90% of the value for me.
Great way to get internal alignment and talk to the team about the company.
We have 120 investors so end up getting 50+ responses to these. Often surprised how helpful people are.