But often it's snobbery, intended or not.
I'm not surprised that Marcus Rashford & Raheem Sterling are standing up for the vulnerable and doing it "eloquently".
I'm not surprised that Ben Mee and the squad at my club, @BurnleyOfficial, have been donating to the local foodbank and calling vulnerable fans.
For all the show and farce that is the Premier League (and sometimes the leagues below), football – like most sports – is fundamentally about community.
All my life, Burnley has been one of the most deprived towns in the country.
The fans collect for the foodbank before the match.
When I was a teenager, Burnley was known for racism and the club did a lot with Kick It Out, recognising the power it had.
(I'm not going to get into football in the 70s and 80s – partly because it's a long discussion and partly because it was 30+ years ago and things have changed)
I'm proud of the work my club does but I know we're not unusual.
What Marcus Rashford, Raheem Sterling, Jordan Henderson, and *many* others are doing is not surprising.
I just wanted to add some thoughts about football because I have seen a lot of people express "surprise" about some of the stuff I've talked about here and it bothers me – it has always bothered me.
The sense of joy and community and anticipation I get walking down the road to Turf Moor is the same as I've had on match day in Cardiff or at cricket test matches.
But I think sometimes, some of us forget that it applies to football too.
But I'd like to hope that more sports fans generally recognise that football is not what it was 30 years ago and does important stuff every day, not just during a pandemic.