Brand case study - Magicspoon.
From 0$ to 2-6$m (or more) in 1 year.
We will take a look at their:
🔵Branding & Marketing Strategy
🔵The Website & CRO
🔵Social media Strategies
🔵Ads and creatives
🔵Analytics & tools
Mega thread 👇
From 0$ to 2-6$m (or more) in 1 year.
We will take a look at their:
🔵Branding & Marketing Strategy
🔵The Website & CRO
🔵Social media Strategies
🔵Ads and creatives
🔵Analytics & tools
Mega thread 👇
First, What is Magic spoon ?
Magicspoon is a sugar-free, gluten-free, low carbs, high protein cereal brand. 100% DTC.
Some numbers :
- Launched little more than a year ago
- $3-$6 million Rev (probably more)
- 157k followers on Instagram
- ~307k monthly visitors(similarweb)
Magicspoon is a sugar-free, gluten-free, low carbs, high protein cereal brand. 100% DTC.
Some numbers :
- Launched little more than a year ago
- $3-$6 million Rev (probably more)
- 157k followers on Instagram
- ~307k monthly visitors(similarweb)
🔵They use nostalgia to attract adults. It works.
The target audience is adults who loved to eat cereal when they grew up but stopped because it was bad for their health.
Magicspoon offers something that lets people eat cereals again after they've missed it for so long.
The target audience is adults who loved to eat cereal when they grew up but stopped because it was bad for their health.
Magicspoon offers something that lets people eat cereals again after they've missed it for so long.
🔵Magicspoon website and CRO strategies
➡️Use of "Try now" button over "buy now" button
"Try now" suggest a new and unique experience, something never done before.
It makes people curious about the products and attracts early adopters.
➡️Use of "Try now" button over "buy now" button
"Try now" suggest a new and unique experience, something never done before.
It makes people curious about the products and attracts early adopters.
➡️Price split in "bowls"
Magicspoon had the idea of showing the price divided in portion to make it look cheaper.
In an interview, the founder said that it had a big impact on their conversion rate.
Magicspoon had the idea of showing the price divided in portion to make it look cheaper.
In an interview, the founder said that it had a big impact on their conversion rate.
➡️Us vs Them section
Magicspoon uses the "Us them effect" to show how unhealthy mainstream brands compared to them.
It makes the brand more appealing because people tend to categorize themselves into groups.
Magicspoon uses the "Us them effect" to show how unhealthy mainstream brands compared to them.
It makes the brand more appealing because people tend to categorize themselves into groups.
➡️One page for the entire checkout process
To reduce frictions and increase conversion rate, the put the whole checkout process is on one page.
Email / Shipping details / Shipping method / Payment information in one page.
To reduce frictions and increase conversion rate, the put the whole checkout process is on one page.
Email / Shipping details / Shipping method / Payment information in one page.
🔵Social Media Strategy
➡️Podcasts
Podcasts are probably their best acquisition channel which is very interesting and quite uncommon for ecom brands.
They worked with big podcasts like "The Joe Rogan Experience" or "Pod save America" but also a lot of small podcasts.
➡️Podcasts
Podcasts are probably their best acquisition channel which is very interesting and quite uncommon for ecom brands.
They worked with big podcasts like "The Joe Rogan Experience" or "Pod save America" but also a lot of small podcasts.
➡️Influencers, mainly on Instagram
Magicspoon also works with influencers but unlike other brands, they don't pay for them.
They simply send them cereals boxes and influencers are always happy to try without asking anything.
Magicspoon also works with influencers but unlike other brands, they don't pay for them.
They simply send them cereals boxes and influencers are always happy to try without asking anything.
🔵Paid traffic
➡️Facebook/Instagram ads mainly for retargeting
They make a lot of tests with different angles, tastes, emotions, messages.
And different formats: Videos, carousels, images.
They make also Google ads for branded research.
➡️Facebook/Instagram ads mainly for retargeting
They make a lot of tests with different angles, tastes, emotions, messages.
And different formats: Videos, carousels, images.
They make also Google ads for branded research.
🔵Traffic analysis
We can see that the traffic comes almost only from organic traffic.
It means that podcasts, influencers and word of mouth have a huge influence on their marketing strategy.
They also have a great email marketing strategy.
We can see that the traffic comes almost only from organic traffic.
It means that podcasts, influencers and word of mouth have a huge influence on their marketing strategy.
They also have a great email marketing strategy.
🔵Tools they use
-Shopify plus / CMS Ecommerce builder
-Klaviyo / Email marketing sequences
-Metrilo / Growth platform for Ecom Brands
-Hotjar / Analytics
-Optinmonster - Optin-forms
-Shopify plus / CMS Ecommerce builder
-Klaviyo / Email marketing sequences
-Metrilo / Growth platform for Ecom Brands
-Hotjar / Analytics
-Optinmonster - Optin-forms
That's it
I hope you liked this thread, let me know if you have any question/suggestion.
Thanks, @wizofecom for giving me the inspiration (from your article on Utopia).
I hope you liked this thread, let me know if you have any question/suggestion.
Thanks, @wizofecom for giving me the inspiration (from your article on Utopia).
@edortizv What do you think is the name of this pricing technique ? 🙏
