How 🍡🧠COLOR & LIGHTING💡💡 help AD segmentation strategies.
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✅⬇️A thread⬇️⬇️
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✅⬇️A thread⬇️⬇️
I spent over 30 hrs analysing FB & IG ads of a very particular niche🖥🤨:
FOOD & SUPPLEMENTS🍱🍎.
I thought 🧠⬇️
So, this is a UNISEX product niche, right? So, why is that looking at the ads, it seems like the niche is very much divided in products for MALES🧑💻 and 👩💻FEMALES?
FOOD & SUPPLEMENTS🍱🍎.
I thought 🧠⬇️
So, this is a UNISEX product niche, right? So, why is that looking at the ads, it seems like the niche is very much divided in products for MALES🧑💻 and 👩💻FEMALES?
After a cup of tea to clear my head, the first thing that came to my mind was⬇️💯🙆♀️
WOW! I am very happy FOOD IS FOR EVERYONE! Especially Pizza 🍕🍕
WOW! I am very happy FOOD IS FOR EVERYONE! Especially Pizza 🍕🍕
But going back to my computer, it hit me! 👩💻🥇
- The food products for males look very “MANLY” - Look at this beer! Great for a night out with the boys.👨🔧👨✈️
- For women, products looked “gorgeous”? - This hummus looks delicious! Definitely for the next night with the gals! 👩✈️👩🚀
- The food products for males look very “MANLY” - Look at this beer! Great for a night out with the boys.👨🔧👨✈️
- For women, products looked “gorgeous”? - This hummus looks delicious! Definitely for the next night with the gals! 👩✈️👩🚀
We all know this: ADS are great to target the RIGHT AUDIENCE! 🔑🗝
Why ads are so effective at making food & supplements look so much attached to a specific gender?
Is it the words used? (Copywriting)📝 Is it the music on the video ads?🎧 Is it the story told? (Storytelling)🎭
Why ads are so effective at making food & supplements look so much attached to a specific gender?
Is it the words used? (Copywriting)📝 Is it the music on the video ads?🎧 Is it the story told? (Storytelling)🎭
This is important, yes. However, when it comes to ADS, the best 2 tools advertisers use are🧠🔥
🥇🥇💯COLORS AND LIGHTING💡💡🍎🍡
And here is why!⬇️⬇️⬇️
🥇🥇💯COLORS AND LIGHTING💡💡🍎🍡
And here is why!⬇️⬇️⬇️
Let’s start with COLORS✅
“E-commerce brands/ Digital agencies design their female-targeted ads with the delicate hues. Shiner purple, hotter pinks, for example. Male ads often contain bolder colors like black & blue, to appeal to men as more “masculine” & “strong.” 🧠🧠🔥
“E-commerce brands/ Digital agencies design their female-targeted ads with the delicate hues. Shiner purple, hotter pinks, for example. Male ads often contain bolder colors like black & blue, to appeal to men as more “masculine” & “strong.” 🧠🧠🔥
FOOD ADS directed to males always have stronger and darker colors.
It is all related to the usual environment that surrounds the visuals targeted at men. For example Sports, gadgets, movies, etc.
The colors used have been related to Strength, toughness, and manliness
It is all related to the usual environment that surrounds the visuals targeted at men. For example Sports, gadgets, movies, etc.
The colors used have been related to Strength, toughness, and manliness
On the other hand, Food ADS directed to females is always created with lighter colors.
In this case, it follows the visual content that has been delivered to women for ages!
The lighter color palette conveys a sense of elegance and femininity.
In this case, it follows the visual content that has been delivered to women for ages!
The lighter color palette conveys a sense of elegance and femininity.
The second tool they use is LIGHTING💡💡.
Lighting is very important to make your product look good! In fact, it is one of the most important tools for any photography/videographer out there!🖥🎥📷📸
So, how do advertisers use it?🤨🤨
Lighting is very important to make your product look good! In fact, it is one of the most important tools for any photography/videographer out there!🖥🎥📷📸
So, how do advertisers use it?🤨🤨
✅🙋🏽♂️When it comes to ADS for men, the lighting produces a lot more shadows (rough light).
Secondly, the product or image is not as bright as the ones for women.
Again, Male products try to convey a sense of strength, toughness, and manliness.
Secondly, the product or image is not as bright as the ones for women.
Again, Male products try to convey a sense of strength, toughness, and manliness.
👱♀️👩🚀✅For women, ADS lighting is different.
The lighting is used to produce bright images, reduce shadows, and even produce an effect of shininess.
But this one is very interesting. I found that a lot of Food ads for women are very similar to ADS in the COSMETIC NICHE.
The lighting is used to produce bright images, reduce shadows, and even produce an effect of shininess.
But this one is very interesting. I found that a lot of Food ads for women are very similar to ADS in the COSMETIC NICHE.
My theory, the industry of COSMETICS has been so successful conveying feeling with advertising that the food industry simply copy the style!
Secondly, Cosmetic & Food ads have very common goals: TO CONVEY: elegance, femininity, freshness, organic, & natural.
Secondly, Cosmetic & Food ads have very common goals: TO CONVEY: elegance, femininity, freshness, organic, & natural.
YES. That is my Saturday Tweet! Pretty long uh?
Anyway, What do you think about it?
How do you use color and lighting to convey a feeling?
How do you segment your audience?
Anyway, What do you think about it?
How do you use color and lighting to convey a feeling?
How do you segment your audience?
I have received a lot of messages about this thread and how to get inspiration and knowledge about ad creation.
So, here it is!!
meetadbox.com
So, here it is!!
meetadbox.com
