My Authors
Read all threads
trying to figure out if I'm just old or there's a real cultural transformation. The '60s on seem to have produced an endless stream of tunes: movies, TV shows, pop music of endless varieties, that people still remember & hum to themselves. Do we now? 1/.
even advertising jingles, which were evil & designed to get caught in your head, seem to have been abandoned: I think in the '90s they started just recycling Classic Rock tunes that were already caught in your head & tried to piggyback 2/
one could argue the key move came in the '80s w the invention of "Classic Rock", i.e., recycling '60s & '70s stuff for a new generation, then of course Hip Hop w sampling was the first "postmodern pastiche" but there was still lots of new tunes for those who sought it out 3/
it just seems strange that you still go to, say, a restaurant in and they're playing a tape of '70s American pop tunes, half of which I hated at the time, but I don't notice anyone with equivalent cheesy pop tunes with hummable tunes from, say, the '00s. 4/
but crucially, I don't see contemporary equivalents of the Get Smart or Munsters theme song getting played by ska bands or any bands, as a joke, because everyone knows them. Breakbeat is all playing with '60s, '70s, '80s stuff. Will we be playing with it forever? 5/
presumably not. The question I'm trying to figure out is, has the artisanal production of music (i.e., actual bands) retreated into a more artsy or genre space where hooks & catchy stuff is frowned on, while the industrial music users have all the material they need already 6/
so they have no need to encourage the equivalent of start-ups, at least to produce catchy theme music, jingles, movie background music, pop hits, etc etc. Or, alternately, if I'm just missing out on the good stuff because I'm not cool enough. 7/
Missing some Tweet in this thread? You can try to force a refresh.

Keep Current with David Graeber

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!