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https://twitter.com/patrickc/status/1275288642022289410

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Steven Sinofsky

@stevesi

Mar 21

Today the US DOJ+16 states/DC (HA we had 19+) filed suit against Apple over abuse of market position ̷b̷y̷ ̷m̷a̷k̷i̷n̷g̷ ̷a̷ ̷v̷a̷s̷t̷l̷y̷ ̷b̷e̷t̷t̷e̷r̷ ̷c̷o̷m̷p̷u̷t̷e̷r̷ in an effort to keep customers reliant on iPhone.

🧵contd until I lose steam

1. This is scary/concerning/freaky if you work at Apple. My first thoughts go to them. What I can say is heads down, be patient. It’s an ultramarathon.

2. If you are a competitor cheering then history tells us down the road you will either become a faded memory or will be sued.

Of course I am not a lawyer and don’t pretend to be one. When the Microsoft case first started in the early 90s. MS’s GC said to me “you have to remember, people who chose to practice antitrust (AT) law not only believe in it but see ‘monopolies’ and ‘abuse’ everywhere.”

Read 50 tweets

Steven Sinofsky

@stevesi

Sep 25, 2023

So much of the evolution of technology can be summed up by “what’s new, was already done before…but being first (or early) if often no different in result than being wrong.”

Of course being done before is never ever the same as the new things… 1/

2/ New things that appear to have been done before have a different perspective, bring unique market forces to a problem, and rely on technologies that are often more mature, not brand new.

Many latest and greatest inventions fail and need to be reinvented in new contexts.

3/ I lived through too many Microsoft examples where we were “first”—even “innovative”—only to watch other companies come along and capitalize on something conceptually close/identical but implemented entirely differently.

Their patience and choices made all the difference.

Read 4 tweets

Steven Sinofsky

@stevesi

Sep 13, 2023

Apple's 'Mother Nature' sketch was a complete dud, and didn't belong… // No, no. Issue is much more subtle and practical. Need to separate weird marketing from reality. This is greenwashing but the green is…profit. This isn't Bud Light. Or even "woke" 1/appleinsider.com/articles/23/09…

2/Sure the presentation might have been awkward or even a dud to some. A quasi-religious tone viz. Mother Nature isn't everyone's approach.

At the same time, every fact or position put forth is a strategic, margin-positive, and innovative effort from Apple. Super important.

3/ Start with packaging. Most people haven't thought much about packaging. Even most who have made something needing a package haven't thought about it. Packaging is *expensive* and necessary. It is also a whole discipline. How many knew you could get a PhD in packaging?

Read 24 tweets

Steven Sinofsky

@stevesi

Jun 6, 2023

Why are people so quick to proclaim failure for new products? It seems a dumb thing to ask. I mean knowledgable people look at a new product and think it doesn't cut it and will fail. Much more going on. Innovation is nearly impossible to deliver. Harder to predict/analyze. 1/

2/ Regardless of the era, predicting failure has always been easy, always been attention grabbing, and always kind of fun. Some say it's necessary simply to counter the marketing and power of the launch. Silly. A launch still has to battle the market. The market is really brutal.

3/ Predicting failure is a form of social credit, a way of elevating oneself above the company. It is in effect a power grab. It is also a form of grift. A con. These are harsh words but let me explain.

Read 24 tweets

Steven Sinofsky

@stevesi

Jun 5, 2023

Not a prediction for WWDC. But want to share what I will be looking for, IFF Apple announces a new platform and hardware. New platforms are super exciting. But a new platform from a massively established company is an extra degree of difficulty. 1/

2/ The an insurgent releases a new platform such as the original iPhone Google Chrome, or chatGPT, there’s nothing but upside. The risk is existential failure for the platform but not risk to a massive existing business.

3/ With an already existing platform business, launching an additional one does not happen in isolation. Instead, the new platform is all about how it connects to the existing efforts. This “synergy” can be viewed as a tax or as leverage. Just depends.

Read 19 tweets

Steven Sinofsky

@stevesi

May 5, 2023

Apple earnings today. Some happy (after hours trading). Some might say less than perfect. So much short-term punditry over the years has been so very wrong about Apple in the long term.

My favorite predictions came more than a quarter century ago as Apple was on the brink... 1/

2/ Best of the industry got together to come up with 101 ways to save Apple in June 1997.

"Dear Apple: In the movie Independence Day a PowerBook saves the earth from destruction...We don't believe Apple is rotten to the core...You have the power to save the world and yourself."

3/ What follows are 101 predictions from the Wired editors and dozens of sidebars from luminaries with their ideas. Here are a few. Maybe chuckle but most of all these serve as a reminder of punditry as a sport. We need that reminder now.

Read 12 tweets

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