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How to go viral on TikTok (according to TikTok)

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1/ TikTok, a v popular but v opaque platform, wrote 1500 words about its recommendation system

Strong signals: watching a full video, sharing/commenting, following the creator

Weak signals: a user’s device, language preference, and whether user + creator are in the same country
2/ (not new info) TikTok pushes a new clip to a small focus group, then more widely if they engage.

If the feedback loop continues, voila, your video may go viral

If not, voila, algorithm purgatory
3/ when power users/influencers/brands with large followings post a video, it’s bound to rack up views

*but* TikTok says neither follower count nor past engagement trends “are direct factors in the recommendation system.”

Corollary - it's a level-ish playing field
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