Thread by @IVYPARKSPR

Times Beyoncé broke the internet:
A THREAD

1. Beyoncé’s pregnancy reveal at the 2011 VMAs

• Beyoncé revealed her baby bump after performing at the 2011 VMAs and it caused a new record of 8,868 tweets per second (TPS)

• She garnered a whopping 500K tweets wishing 45 minutes of the reveal

• For reference the Royal Wedding reached a peak of 3966 TPS

2. The surprise release of her 5th studio album “BEYONCÉ” (2013)

• Unlike usual album rollout Beyoncé dropped her self-titled without any prior notice on iTunes

• The album sold 828K copies in 3 days and held the Guinness record for fastest selling iTunes album of all time

• It also got upto 5,300 Tweets per second and reached upto 1.2M tweets in 12 hours
•

3. The surprise release of her 6th studio album “Lemonade” (2016)

• Beyoncé’s “Lemonade” caused about 4.1M tweets WW under 48 hours where Beyoncé was the no.1 trending topic WW

• The album dropped right after the accompanying documentary finished airing on HBO

• Lemonade also popularised the use of the 🍋 and 🐝 emoji

• Beyoncé’s braids in her song’s visual “Formation” caused many tutorials to imitate that style

• Lemonade also increased the sales of the beverage..Lemonade

4. Beyoncé’s pregnancy with twins
(2017)

• The Instagram post revealing Beyoncé’s pregnancy with twins was the most liked IG post in 2017 and at one point was the most liked IG post of all time

• Fans worldwide even recreated her pregnancy photoshoot

5. Beyoncé’s Coachella Performance (2018)

• Beyoncé’s iconic Coachella performance is the most watched Coachella performance of all time

• It’s the most viewed live performance on YouTube

• The performance’s first weekend drew upto 41 MILLION VIEWERS WW

• #Beychella had upto 2.2M tweets registered in two days

• Multiple songs from the Beychella set list were trending on Twitter as well

• #Getoffthestage was also trending as Post Malone (performing before Beyoncé) was taking up her allotted time 😭

• When Beyoncé released her Documentary on her Coachella performance “HOMECOMING” its rewatch party trended in twitter

• The documentary trended twice on twitter once year apart

6. IVY PARK X Adidas

• The PR campaign for the capsule collection was popular for it’s PR packages sent to many celebrities/models/athletes

• Many celebrities did photo shoots and appearances in public while wearing pieces from the collection

• An estimated number of 80K shoes were sold in 20 minutes of its launch on many websites

• The entire collection was sold out in about an hour of its launch

7. Beyoncé’s Super Bowl performances (2013 and 2016)

• Beyoncé’s 2013 generates about 5.5M tweets about the performance and had 252K Tweets per minute

• When Beyoncé did a Destiny’s Child reunion the tweets per minute increased to 268K

• Beyoncé performed her song “Formation” at the 2016 Super Bowl where she was the featured artist alongside Bruno Mars

•The performance cause a lot of controversy and started the hashtag #BoycottBeyonce where police forces refused to provide security for her upcoming tour

• Beyoncé also got more tweets per minute as a featured artist more than Coldplay and Bruno Mars combined (No shade 😭)

• She also got tagged in about 60 IG posts per minute as the performance progressed

That’s all the times Beyoncé went viral across the Internet!

Ofc she trended more times but those were for song releases/RTing a tweet etc 😭

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