Wow, two examples of Microsoft pulling back from the consumer space in one month. First Mixer and now closing the retail stores. I’ve written about Microsoft and consumers multiple times on hal2020.com so won’t do so right now.
But I will repeat past advice, outside the productivity space one should just stay away from Microsoft “consumer” products. You will fall in love and then they will pull the rug out from under you. Xbox is the unicorn, don’t be fooled into thinking it will beget other successes
Which brings me to the Surface Duo. It is exactly the kind of device the Microsoft Stores were intended to showcase. That was the one physical place where Microsoft could control the message and show off something so unique. Now that channel is gone.
This makes it more likely the Duo will burst on to the scene, gain little traction, and be another Microsoft dead-end.
