If I’m a subscriber, ideally shouldn’t hit a login wall on the same device ever.
1. auto-login from email newsletter.
2. Email me login link which auto redirects to logged-in article.
3. If coming from a known IP, assume I’m a subscriber first. Don’t make me search for a tiny “sign in” link.
5. Easy ways to tie together account number/email/physical address if you have print version (looking at you FT).