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Zuckerberg announced a series of steps Friday to try to stem the advertiser exodus from Facebook and it went over like a ton of bricks.

Partly because the new policies were nibbling at the edges

The other issue is Facebook's big problem is ENFORCEMENT

popular.info/p/update-faceb…
Facebook has a rule on coordinated inauthentic behavior.

It just won't enforce it.

popular.info/p/the-dirty-se…
Facebook has a system to fact-check climate disinformation.

It just won't enforce it.

popular.info/p/facebook-cre…
Facebook has a rule banning Boogaloo groups that encourage violence.

It just won't enforce it.

popular.info/p/murder-expos…
Facebook has a rule against anyone threatening violence in ads, even politicians.

It just won't enforce it.

(Until we reported it.)

popular.info/p/facebook-run…
Facebook has a rule against posting misinformation about masks.

It just won't enforce it.

popular.info/p/facebook-unm…
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More from @JuddLegum see all

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Judd Legum
@JuddLegum
1. The entertainment industry publicly championed the Black Lives Matter protests

But what are they willing to DO?

While others have cut ties w/lobbyist @mschlapp, who has been attacking Black Lives Matter, the entertainment industry has stayed silent

popular.info/p/the-entertai…
@mschlapp 2. @mschlapp's attacks on Black Lives Matter continued over the last week, when Verizon and Abbott Labs severed ties

Schlapp posted a video describing the protests as "not about George Floyd anymore" but "overturning the values of Western Civilization"

popular.info/p/the-entertai…
@mschlapp 3. @comcast, the parent company of @NBCUniversal, continues to pay Schlapp 120K annually to represent the company as a lobbyist

The company publicly champions Black Live Matter

But it has ignored multiple requests for comment

popular.info/p/the-entertai… Image
Read 7 tweets
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Judd Legum
@JuddLegum
1. This detailed account of how Facebook reacted, as a company, to Trump's "when the looting starts, the shooting starts" pretty much tells you what you need to know about how the company operates

washingtonpost.com/technology/202…
2. First, Zuckerberg's deputies "contacted the White House" with "an urgent plea to tweak the language of the post or simply delete it"

This is a clear indication that THEY KNEW IT VIOLATED FACEBOOK'S RULES
3. Then, Trump calls Zuckerberg, and Zuckerberg says that his posts "put the company in a difficult position."

This is the type of thing you would say to a co-worker or teammate.
Read 7 tweets
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Judd Legum
@JuddLegum
1. Companies that will not advertise on Facebook in July:

@andpizza
@adafruit
@ComplyAd
@adventurevida
@Affirm
@AnnualReviews
@Arcteryx
@ArcanistPress
@arkapanallc
@artbeessofrtware
@AspenSnowmass
@atlaspetco
@BabyEcoTrends
@BISpirits
@birchbox
@bluestate
@BlurryBitsPhoto
@andpizza @adafruit @ComplyAd @adventurevida @Affirm @AnnualReviews @Arcteryx @ArcanistPress @arkapanallc @AspenSnowmass @atlaspetco @BabyEcoTrends @BISpirits @birchbox @bluestate @BlurryBitsPhoto 2. Companies that will not advertise on Facebook in July:

@BwritrSarl
@changeagencym
@city_advisor
@ClimateRide
@CocaCola
@thecoolidge
@cove_tool
@ctlcorp
@dashlane
@datadotworld
@dermatonics
@deth_kult
@BearlyDoug
@ecoRInews
@eddiebauer
@edinbughevents
@EILEENFISHERNY
3. Companies that will not advertise on Facebook in July:

@EngagedAcademic
@EqualEntrance
@Finaltouchpw
@findmjca
@friendsjournal
@FSAstore
@fortiuscoaching
@greaterinflight
@Guideline401k
@Habitat_org
@HauteHijab
@HavenLifeInsure
@HeidiHowarth5
@HigherRing
@Honda
@HoudiniSports
Read 8 tweets

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