One of the DTC Brands I'm most excited about is @eastforkpottery
You may have heard of East Fork previously as the purveyor of #themug which drops every Tuesday at noon and promptly sells out
I recently ordered from East Fork. Here is why they may be the future of DTC 👇
You may have heard of East Fork previously as the purveyor of #themug which drops every Tuesday at noon and promptly sells out
I recently ordered from East Fork. Here is why they may be the future of DTC 👇
2/ East Fork is located in Asheville, NC
Their founding team is comprised of true craftswomen/men and they produce their products on-site, using local materials
Their founding team is comprised of true craftswomen/men and they produce their products on-site, using local materials
3/ Their Pottery is made to order and their site references <8 Weeks as the manufacturing lead time (depends on item)
They are currently servicing so much demand that Pottery can only be pre-ordered beginning July 2nd
This is to keep their 8-week promise
They are currently servicing so much demand that Pottery can only be pre-ordered beginning July 2nd
This is to keep their 8-week promise
4/ In relative terms, their Pottery is expensive. I purchased this "Popcorn Bowl" for $68 (it was an Anniversary gift)
Additionally, East Fork charges $15 for Shipping
Wait. WHAT!?
Additionally, East Fork charges $15 for Shipping
Wait. WHAT!?
5/ There are several reasons why I gladly paid the $15 shipping fee:
1) The product is made for me & unique
2) I trust/enjoy the brand and origin story
3) I recognize this is a quality item and want to ensure it is packed and delivered safely
1) The product is made for me & unique
2) I trust/enjoy the brand and origin story
3) I recognize this is a quality item and want to ensure it is packed and delivered safely
6/ In addition to Pottery, East Fork sells a range of very high-quality Kitchen and Panty accessories, books, and other 'found objects'
This helps to establish East Fork as a tastemaker, and also to sell products that complement their excellent Pottery
This helps to establish East Fork as a tastemaker, and also to sell products that complement their excellent Pottery
7/ In addition to eCom, East Fork also has a content-rich 'Journal' (blog) that shares the Brand stances, pottery insights, recipes, and a behind the scenes look at how the company operates
8/ East Fork operates two street-level retail stores
One in their hometown of Asheville and another down the road in Atlanta
They also offer (pre-COVID) tours of their headquarters and manufacturing facilities
One in their hometown of Asheville and another down the road in Atlanta
They also offer (pre-COVID) tours of their headquarters and manufacturing facilities
9/ So what makes EF the future of DTC?
Adding it up:
✅Founder<>Market Fit
✅Domestic Production
✅Craftsmanship
✅Unique Product
✅Tastemakers
✅Brand Values & Purpose
✅Online/Offline Presence
✅Made-For-You/Limited Supply
✅Transparency
✅Content
=
✅Pricing Power
Adding it up:
✅Founder<>Market Fit
✅Domestic Production
✅Craftsmanship
✅Unique Product
✅Tastemakers
✅Brand Values & Purpose
✅Online/Offline Presence
✅Made-For-You/Limited Supply
✅Transparency
✅Content
=
✅Pricing Power
Thanks again @eastforkpottery. My wife is a huge popcorn fan and loved receiving this bowl as her 9th Anniversary gift
We will be customers again in the future!
We will be customers again in the future!
