I lift, read, flaneur, write, travel, consult my Good Word subscribers.
My masterclass:
David Ogilvy - Confessions of an Advertising Man
Claude Hopkins - My Life in Advertising & Scientific Advertising (Get the real version from McGraw Hill. Find it on Abebooks)
David Ogilvy - On Advertising
Oren Klaff - Pitch Anything & Flip The Script
Bryan Garner - Better Business Writing*
Hand copy via pen & paper Ogilvy & Hopkins ads.
*Copy courses ignore the writing in copywriting part & fetishize tactics. BBW makes you a potent writer.
Ben Franklin exercise Ogilvy and Hopkins ads.
Rudolf Flesch - On Business Communications
Norman Lewis - Word Power Made Easy
Sheridan Baker - The Practical Stylist 8th ed.
The Economist Magazine
Join Oren Klaff's Pitch Anything
A note on level 3...
David Mauer - Whiz Mob
David Mauer - The Big Con
Yellow Kid Weil as told W.T. Bannon - The Con Game
Ian Rowland - The Cold Hard Facts of Cold Reading
John R Schafer - Psychological Narrative
John R Schafer & Joe Navarro - Advanced Interviewing Techniques
Derren Brown - Tricks of The Mind (just watch anything you can Derren Brown)
Bryan Garner - The Winning Brief*
Sir Ernest Gowers - Plain Words
S.I. Hayakawa - Language in Thought and Action
Norman Lewis - 30 Days to a more Powerful Vocabulary
John R. Trimble - Writing With Style
Re-read Ogilvy and Hopkins
Gary Halbert
Eugene Schwartz
Frank Kern
Robert Collier
Robert Cialdini
Tom Hopkins
Zig Ziglar
Getting to Yes
Cashvertising
Anything NLP
Anything Yes Ladders
Copywriting Certification Courses
Again OK to know. Yes, you can make money with the above. But it homogenizes and complicates your copywriting into glib copyese. It turns you into a tactic ballwasher. You need to chase clients with it. And most people using it chase clients.