His team picked the district and candidate carefully, believed in polling, and went up on TV early thanks to a super PAC.
It was all made possible by a new left ecosystem.
huffpost.com/entry/how-jama…
--@DataProgress and @justicedems used a point system to grade incumbents based on viability of primary challenges.
--Internal polling showed Bowman down 30 points in May.
--The decision to focus on Engel's absence was poll-tested.
“We can really say we are using every single tool in our arsenal to put our candidates over the top,” @alexandrasiera.
That's more than 10% of his total haul.
But he also faulted Engel for failing to be aggressive enough on his own.
“No independent expenditure can make up for candidate and campaign problems."
It began with a conversation with @TheJewishVote's Rachel McCullough, but also included discussions with @PeterBeinart and local rabbis.
An open letter to a critical local rabbi recognized Israelis' right to security. riverdalepress.com/stories/bowman…
“We need to reject corporate candidates. But too often, progressives are also throwing tried-and-tested campaign tools out the window..." @MonicaCKlein
“The DCCC inadvertently created an ecosystem that ended up fostering a lot of innovation."