(1) »YOU«
Marketing is ALL about the consumer.
Who can resist a freebie?
Show the consumer WHY they need it.
The consumer feels secure giving you their money
Everyone wants in on a special tip,trick or a deal.
Promises a quick payoff for their time/money.
Creates a sense of urgency.
No one wants to deal with a hassle.
Capitalize on fear of missing out.(FOMO)