To consume is to buy.
To listen.
To subscribe.
And yes, it is also to read.
Books, articles, tweets, you name it.
And to make people read you need to know how to write.
@david_perell is the absolute master of this.
Here are 7 consumer behavior lessons from him:
(1/9)
To listen.
To subscribe.
And yes, it is also to read.
Books, articles, tweets, you name it.
And to make people read you need to know how to write.
@david_perell is the absolute master of this.
Here are 7 consumer behavior lessons from him:
(1/9)
1/ Stick to ONE big idea
You want to create a factor of uniqueness.
It allows your customer to focus and distinguishes you from the competition.
You don't need 10 features to convince.
Just one properly communicated.
(2/9)
You want to create a factor of uniqueness.
It allows your customer to focus and distinguishes you from the competition.
You don't need 10 features to convince.
Just one properly communicated.
(2/9)
2/ Communication is key
You may have the best product in the world.
And you will not sell it unless you can clearly communicate its benefits.
Remember,
Don't tell people what it does.
Tell people what it can do for them.
(3/9)
You may have the best product in the world.
And you will not sell it unless you can clearly communicate its benefits.
Remember,
Don't tell people what it does.
Tell people what it can do for them.
(3/9)
3/ Curate more
Coming up with content every single day is HARD.
Fortunately, you don't have to.
Share other's people work!
- You can add your take on it
- It complements your content
- It is valuable for your audience
(4/9)
Coming up with content every single day is HARD.
Fortunately, you don't have to.
Share other's people work!
- You can add your take on it
- It complements your content
- It is valuable for your audience
(4/9)
4/ Encourage habit building
Tell them you'll reach them exactly on a day and a time.
You'll make them look forward to hearing from you.
Day by day a habit will form.
You will systematically have their undivided attention.
(5/9)
Tell them you'll reach them exactly on a day and a time.
You'll make them look forward to hearing from you.
Day by day a habit will form.
You will systematically have their undivided attention.
(5/9)
5/ Build trust by sharing
There's not a better way to build trust than to share your knowledge.
With it, you don't longer are a seller.
You become a friend.
(6/9)
There's not a better way to build trust than to share your knowledge.
With it, you don't longer are a seller.
You become a friend.
(6/9)
6/ Build authority by sharing
Related to the previous point, by sharing you slowly become an authority as well.
Makes people think "this guy knows what he's talking about."
People will follow.
(7/9)
Related to the previous point, by sharing you slowly become an authority as well.
Makes people think "this guy knows what he's talking about."
People will follow.
(7/9)
7/ Smart copywriting is a superpower
In this digital world, you need to influence with your written words.
Writing is not only a skill. It is THE skill.
Learn to move masses with the power of your keyboard.
(8/9)
In this digital world, you need to influence with your written words.
Writing is not only a skill. It is THE skill.
Learn to move masses with the power of your keyboard.
(8/9)
Bonus/ You are in the right place
If you are reading this, you are in the top 1%.
Twitter is the king on social media for valuable connections and ideas.
Relevant for consumers.
A gold mine for creators.
(9/9)
If you are reading this, you are in the top 1%.
Twitter is the king on social media for valuable connections and ideas.
Relevant for consumers.
A gold mine for creators.
(9/9)
Thanks for making it to the bottom! It means a lot.
If you found value in this thread, please RT the first tweet!
Have a great day 😃
👇👇👇
If you found value in this thread, please RT the first tweet!
Have a great day 😃
👇👇👇
