, 4 tweets, 1 min read
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If you're a designer or marketer, one of the most valuable things you could do right now is to create a mask that people want to wear in order to seem cool, even if they're against masks.
Use brand, bling, celebrities, or just cool design. You know how to push people's buttons. This is the time to do it like you've never done it before.
The opportunities for brand marketing are unprecedented. You're right on people's faces. That's so much more powerful than shoes. You'll never get another chance like this in your lifetime.
Make the mask that schools are tempted to ban. Make the mask that kids rebel against their parents by wearing. Make the mask people collect. Make the mask that old people wear in order to seem hip. Make the mask that stores have to keep near the register or they get stolen.
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