“Why would a client want to pay for a website, when they can just do it themselves for free with platforms like:
- Wix
- Shopify
- WebFlow
- Squarespace
- etc.
Why?
Answer me...?”
Wow...
No need to be so aggressive 🤓
Here's my answer in a thread 🧵 ⬇️
They make creating sites super easy and you can often get good support as well.
Who would pay someone else to create websites when they could create it themselves and save the cash?
Why do people eat out when they could just eat at home?
There are so many options from:
- Fast-food
- Fine-dining
- Organic
- Asian
- Indian
- etc.
Then each subcategory has hundreds of restaurants to choose from as well...
Many people are like this, but you do get a lot of people who wouldn’t mind paying someone to cut their lawn for them.
Why did I bring this up?
⬇️⬇️⬇️
Nothing is wrong with this...
🔥 BUT you will ALWAYS get the business owners who don’t want to use these platforms and don’t mind paying the cash to someone who can do it for them.
They don’t care if John goes to Burger King and Subway every day, because they know that Jane and Fred always go to Mc Donald’s every day.
Now back to the freelancing side of creating websites.
The truth is that MOST people will turn you down.
🧵 50% ⬇️
You don’t want to work with these people.
Your market is out there, it’s just about finding who it is and creating your brand that attracts your ideal client.
Niche down.
HR Firms
Accountants
E-Commerce
Health Shops
Audiologists
Pathologists
Injury Lawyers
(i.e. a niche)
...versus a Generalist.
Successful examples:
smilemarketing.com
paperstreet.com
🧵 Summary: ⬇️
And also, it’s not just about the website, but rather the full marketing eco-system involved.
They can get a free website, but then what?
How are they going to get clients?
A lot was said here, but let me know if you have any questions and I'll clarify certain points.
Hope you found this helpful ❤️