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People want to invest.
I have been an active investor for years, not in the standard stuff (stock market, real estate) but rather in private companies.
This can work, but it's not for everyone. Here are some thoughts
That is the main reason to do it.
These are life-changing numbers, as a tiny investment can turn into FU money.
What are the risks?
The other big one is liquidity. You can't sell it for a long time, and usually you don't get dividends, so you are stuck in the position.
And it's as much qualitative, when evaluating the founding team and the whole pitch.
Unless you're in San Francisco with exceptional deal flow, you should stay away from the former. Your returns come from the latter
They usually fall into moulds:
- success within a company and want to get paid better
- have seen problems in their industry and they solve them
The next question is price. How do you determine the valuation?
How do you value it and pay the least possible?
The higher the probability of success, then the lower your return expectations
What are the multiple for revenues and profits of similar businesses in that niche?
Use that as a benchmark for your expected return and work backwards
80% of the battle is starting and seeing how the founders do in the market.
Did their clients follow them?
Can they sell?
Is their "brilliant solution" working?
Obviously, there are some guesses that you can back because they're low risk, but still...
Some things scale better than others:
- Services like marketing, finance, etc.
- Software/telecom/IT products
- E-Commerce
- Asset-light businesses
Restaurants and retail can work but usually don't scale well
- an IT company which returned 8x my capital and is worth 50x what I paid
- a services business which is paying dividends and worth 6x my purchase price
- a few zombies
- a zero
I was stuck in these assets, and they didn't produce cash, so I couldn't raise cash from them
High return but high risk also for your overall portfolio
If i had a do-over, I would have bought real estate instead:
- Steady cash flow, so easy to hold
- Active market if you need to sell
- Easy to finance with debt
- Can add value
And only invested in private companies when I had good cash flow
#personalfinance #moneytwitter