Even as early as the seed stage, an organized data room can make you stand out from the crowd.
Sharing a list below of items that I received this week from a founder who is ~2 months away from raising. Left me so impressed and eager to move fast on the deal
Note: not all early companies will be able to provide what is on this list. That this company was organized enough to get ahead of the questions they knew I would ask (e.g. regulatory) and might not know to ask (e.g. science primer) is what really stood out.
1. The basics: deck, OpEx with this raise, pro forma cap table for previous round (pre-seed) and commitments so far for upcoming round
2. Recent investor updates for the last 6 months. Helps me not just gauge the level of transparency that they have with their investors (sharing the bad just as much as the good) but I can see the progression over time.
3. Company Strategy (long term vision) 4. Product Strategy for next 2 quarters 5. Market Sizing 6. Growth Strategy 7. Regulatory Strategy 8. Content Strategy (since this is a big part of where they will spend marketing dollars)
9. Science Primer - an onboarding document that all new hires at their company read to get up to speed on the cutting edge of research in the space. Including background reading and link to research compilation.
10. Competitive Landscape Tracking Sheet - a list of companies that they are tracking, some that are not on the market yet. I love that they were not afraid to share this and were extremely thorough.
11. A list of what they are looking for from their investors
12. Key people that they would like to connect with in the space, mostly for partnerships but potentially as advisors
The goalposts for raising a Pre-Seed, Seed and Series A round have changed since the Spring. Here are benchmarks that I would aim for as a founder of a SaaS or b2b fintech company in this current market
𝑛𝑜𝑡𝑒: 𝑡ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑒𝑥𝑐𝑒𝑝𝑡𝑖𝑜𝑛𝑠 𝑡𝑜 𝑎𝑙𝑙 𝑜𝑓 𝑡ℎ𝑒𝑠𝑒
Pre-Seed: $750k - $1.5M round
Valuation: $5M - $10M post (*I would not go over $7M)
𝑇𝑟𝑎𝑐𝑡𝑖𝑜𝑛:
• a working MVP
• indications of customer demand = have interviewed hundreds of potential customers or users
• 2-5 "Design Partners" (non-paying customers or users)
Seed: $2M - $5M round
Valuation: $12M - $25M post (*I would not go over $15M)
𝑇𝑟𝑎𝑐𝑡𝑖𝑜𝑛
• $10k - $15k MRR, growing 10% MoM
• 6-12 customers who have been paying for ~6 months or more, a few that would serve as case studies and references
• Hired first technical AE
If you are building a b2b / enterprise / fintech company, then getting your SOC2 set up early (one of the most relevant compliance audits for tech companies) is a no brainer.
This audit ensures an org’s service providers securely manage its data to protect the org’s interests and privacy of its clients.
As a startup, you will *need* SOC 2 compliance to close enterprise deals. At the early stage, this is the difference between life and shutting down
I have seen too many dead bodies along the enterprise sales road where startups did not prioritize this early enough.
Hence, they ran out of money before being able to raise bc the security review process was so long and unpredictable with their intended customers