.@toojazzy25 author of "BTS The Review: A Comprehensive Look at the Music of BTS" was interviewed alongside Yuka K., the translator of the JPN. version of his 📕 by Asahi Books.

This article covers the music industry & @BTS_twt.

More Info!👇#BTSResearch
Youngdae Kim was first introduced to BTS at KCON held in LA in 2014.

"I was instinctively aware that something new was starting from the look and enthusiastic reaction. After that, BTS steadily increased the number of fans in the US and laid the groundwork for their 2018 break."

@BTS_twt #BTS #BTSARMY #BTSResearch
Youngdae Kim says that although BTS origin was from K-Pop, BTS brought something new. Its where storytelling is as important as the music.

@BTS_twt #BTS #BTSARMY #BTSResearch
(Talking about the #DearClassof2020 Speech)

Youngdae Kim says "BTS is a superstar that everyone acknowledges", but on the other hand, they share their as young man as well.

@BTS_twt #BTS #BTSARMY #BTSResearch
(Talking about the D.C. of 2020 Speech)

"Frustration, loneliness, anxiety, uncertainty... The BTS members' speeches on that day also frankly stated their uneasiness, which is also the sentiment for students who are about to graduate."-Youngdae Kim
@BTS_twt #BTSARMY #BTSResearch
"BTS, who plays an active part on the🌍stage, gives a powerful impression by knowing that "I am not the only one who is worried"...BTS' message transcends national, ethnic, & religious barriers & is more influential in the 🇺🇸 than any other foreign artist."

@BTS_twt #BTSResearch
Recently, he had the opportunity to meet an ARMY in their 70s. This woman said "I feel nostalgic for various reasons. It's because I feel like I'm back in my youth, because [of the feelings] young, dynamic, and somehow simple and natural."

@BTS_twt #BTSResearch #BTS #BTSARMY
The interview also covers the challenges BTS still face in the music industry (U.S.), as well they talk a bit about the post-Hallyu wave & the change in the Korean music industry up to now. The BLM was also discussed in terms of how BTS responded.
And finally they both spoke about how can K-Pop advance in the Japanese market.

This is a great article for those of you studying the Korean Music Industry, the localization of K-Pop in Japan, as well as the influence of BTS music worldwide.
Please note that this thread did not cover the whole article. We encourage you to read it if you can!
Youngdae Kim is a music critic & an author, who serves as a member of the Selection Committee for KMA.

Yuka K., the translator of the JPN. version of this book, she was director of "News Station" & has written various pieces about the Hallyu wave.
You can purchase the English version of his book here:

@BTS_twt #BTSARMY #BTS #BTSResearch


• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Bangtan Scholars⁷ 👨‍🚀

Bangtan Scholars⁷ 👨‍🚀 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @BangtanScholars

Sep 25, 2020
An educational thread about “Microaggressions: What are they? How can we respond?”
We hope this thread is an incentive for everyone to read more about the topics of microaggressions. As always, we encourage you all to do your own research and always seek further insights surrounding these discussions.
Some scholars argue that racism, sexism, homophobia, & other forms of discrimination are no longer as obvious as in the past. Instead, people may demonstrate their biases & prejudices in more subtle ways, otherwise known as 'microaggressions'.
Read 12 tweets
Sep 25, 2020
#BTSARMY researchers, students & scholars! ¬ 𝘼 𝘽𝙏𝙎 𝙎𝙩𝙪𝙙𝙞𝙤 𝙂𝙝𝙞𝙗𝙡𝙞 𝙏𝙝𝙧𝙚𝙖𝙙

#ジブリで学ぶBTS @bts_twt
「On the first day back to school/uni/work. You ask those around you...Do you know BTS?」

#ジブリで学ぶBTS @bts_twt
#BTSARMY trying to explain to their professors, department heads or educators why BTS is worthwhile of studying. Our BTS research is valid!」

#ジブリで学ぶBTS @bts_twt
Read 13 tweets
Sep 24, 2020
"...the more impact one makes in the public eye, the more critics come out...to challenge that impact. However, regardless of what naysayers think, BTS have proven their importance on a 🌍 scale, & dismissing the Korean band will not change that." @BTS_twt
"Despite these accomplishments showing how BTS have pushed through western gatekeepers, the group still faces xenophobia and microaggressions outside of South Korea."

@bts_twt #BTSResearch
"On a macro-level, @bts_twt have shown their importance. They broke into the 🌍 music industry, repeated their success, & are sought after to speak about 🌍 issues. Refusing to acknowledge that does not make the band any less important, +"

Read 4 tweets
Sep 23, 2020
“Revenues from @BTS_twt activities account for just half our total revenues...We will help them grow as iconic artists, such as Rolling Stones or Metallica, who make 💵 from performing just once every couple of years.” -Han Park, Big Hit’s Investment & Strategy Head. #BTSResearch Image
"Big Hit has been building a business model to maximize profits even without its artists’ activities...The indirect participation events made up almost half of Big Hit’s revenue in the 1st quarter of this year, up from 31% in 2018."

@BTS_twt #BTSResearch
[During Enlistment]

"Big Hit believes it can generate a steady stream of revenue from BTS in many ways: through solo & smaller group performances; indirect participation through online concerts, mobile games & video content; as well as merchandise sales."

@BTS_twt #BTSResearch
Read 7 tweets
Sep 21, 2020
"I don't think artists lose mkt. value because of their age. U2 isn't young anymore, but it's not lost its value, has is it? When @BTS_twt reaches their 30s, it will be possible to deliver age-appropriate msgs. & provide inspiration. Even when you're in your 50s [&] after that."
Since 2016, Big Hit Ent has been rapidly increasing.

Source: South Korea’s Financial Supervisory Service

@BTS_twt #BTSResearch Image
Big Hit Ent. Surpassing the BIG 3.

Statistics are from the year 2019.

Source: South Korea’s Financial Supervisory Service

@BTS_twt #BTSResearch Image
Read 5 tweets
Sep 19, 2020
Who is behind the stage production for #BTS iHeartRadio Music Festival alongside Big Hit Ent.?

Meet ZanyBros.

Previously, they also helped in the filming of NMD, N.O., War of Hormone, Come Back Home.

Let's learn more about 📽️ production.
Thread below!

@BTS_twt #BTSResearch
"Zanybros was founded in 2001, by director Hong Wonki and videographer Kim Junhong. This company is now one of the most distinguished MV production companies in Korea."

@BTS_twt #BTSResearch Image
"They have collaborated with a plethora of artists including BTS, GG, TVXQ & etc. for video production & attained international fame with their quality creations. So far, the pair has filmed nearly 1,500 videos."

@BTS_twt #BTSResearch
Read 13 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!