.@toojazzy25 author of "BTS The Review: A Comprehensive Look at the Music of BTS" was interviewed alongside Yuka K., the translator of the JPN. version of his 📕 by Asahi Books.
This article covers the music industry & @BTS_twt.
"I was instinctively aware that something new was starting from the look and enthusiastic reaction. After that, BTS steadily increased the number of fans in the US and laid the groundwork for their 2018 break."
"Frustration, loneliness, anxiety, uncertainty... The BTS members' speeches on that day also frankly stated their uneasiness, which is also the sentiment for students who are about to graduate."-Youngdae Kim @BTS_twt#BTSARMY#BTSResearch
"BTS, who plays an active part on the🌍stage, gives a powerful impression by knowing that "I am not the only one who is worried"...BTS' message transcends national, ethnic, & religious barriers & is more influential in the 🇺🇸 than any other foreign artist."
Recently, he had the opportunity to meet an ARMY in their 70s. This woman said "I feel nostalgic for various reasons. It's because I feel like I'm back in my youth, because [of the feelings] young, dynamic, and somehow simple and natural."
The interview also covers the challenges BTS still face in the music industry (U.S.), as well they talk a bit about the post-Hallyu wave & the change in the Korean music industry up to now. The BLM was also discussed in terms of how BTS responded.
And finally they both spoke about how can K-Pop advance in the Japanese market.
This is a great article for those of you studying the Korean Music Industry, the localization of K-Pop in Japan, as well as the influence of BTS music worldwide.
Please note that this thread did not cover the whole article. We encourage you to read it if you can!
Youngdae Kim is a music critic & an author, who serves as a member of the Selection Committee for KMA.
Yuka K., the translator of the JPN. version of this book, she was director of "News Station" & has written various pieces about the Hallyu wave.
You can purchase the English version of his book here:
An educational thread about “Microaggressions: What are they? How can we respond?”
We hope this thread is an incentive for everyone to read more about the topics of microaggressions. As always, we encourage you all to do your own research and always seek further insights surrounding these discussions.
Some scholars argue that racism, sexism, homophobia, & other forms of discrimination are no longer as obvious as in the past. Instead, people may demonstrate their biases & prejudices in more subtle ways, otherwise known as 'microaggressions'.
"...the more impact one makes in the public eye, the more critics come out...to challenge that impact. However, regardless of what naysayers think, BTS have proven their importance on a 🌍 scale, & dismissing the Korean band will not change that." @BTS_twt bit.ly/33ZUmEW
"Despite these accomplishments showing how BTS have pushed through western gatekeepers, the group still faces xenophobia and microaggressions outside of South Korea."
"On a macro-level, @bts_twt have shown their importance. They broke into the 🌍 music industry, repeated their success, & are sought after to speak about 🌍 issues. Refusing to acknowledge that does not make the band any less important, +"
“Revenues from @BTS_twt activities account for just half our total revenues...We will help them grow as iconic artists, such as Rolling Stones or Metallica, who make 💵 from performing just once every couple of years.” -Han Park, Big Hit’s Investment & Strategy Head. #BTSResearch
"Big Hit has been building a business model to maximize profits even without its artists’ activities...The indirect participation events made up almost half of Big Hit’s revenue in the 1st quarter of this year, up from 31% in 2018."
"Big Hit believes it can generate a steady stream of revenue from BTS in many ways: through solo & smaller group performances; indirect participation through online concerts, mobile games & video content; as well as merchandise sales."
"I don't think artists lose mkt. value because of their age. U2 isn't young anymore, but it's not lost its value, has is it? When @BTS_twt reaches their 30s, it will be possible to deliver age-appropriate msgs. & provide inspiration. Even when you're in your 50s [&] after that."
"Zanybros was founded in 2001, by director Hong Wonki and videographer Kim Junhong. This company is now one of the most distinguished MV production companies in Korea."
"They have collaborated with a plethora of artists including BTS, GG, TVXQ & etc. for video production & attained international fame with their quality creations. So far, the pair has filmed nearly 1,500 videos."