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I would like every cycling outlet to report and publish some variant of this article.
cyclingindustry.news/discussion-are…
I REALLY appreciate this honesty from @mrblacksocks at @giro

“There are many misconceptions about helmets, unfortunately. We do not design helmets specifically to reduce chances or severity of injury when impacts involve a car...The number of variables is too great to calculate"
We need the entire bike-helmet industry to speak out on this. You need to declare to both riders and the general public, which mythologizes your product as a seatbelt for cyclists, that helmets are not made for car crashes! Do it, please!
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Peter Flax
@Pflax1
Each time I dunk on some extravagantly sized & overpowered truck, like I did last night w/the Dodge Durango Hellcat SUV, I hear from folks who politely argue that they could drive such a vehicle responsibly or that their desires for big/fast motor vehicles aren't inherently bad.
To be blunt: With the Hellcat, we're talking about a 5800lb, 710 hp SUV that does 0-60 in 3.5 sec & hits 180 mph. Dodge will sell it for one year only because they know it violates 2022 emission standards. Think how deeply Americans must love trucks to feel defensive about that.
To me, it's similar to the gun debate. You'll always find folks to argue against ANY restrictions because of liberty and how they will use the weapons responsibly. They won't admit the broader societal impacts (like tons of deaths) or acknowledge how they pave the way for idiocy.
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Peter Flax
@Pflax1
This tweet yielded some really interesting comments and side-conversations and just wanted to articulate a few thoughts about direct-to-consumer e-bikes.
The executive summary of comments from folks from the bike-shop universe was that DTC e-bikes are risky, scary, often hard to service. Also, they rightly point out how they need to prioritize customers who buy from their bike shop. And the liability risks seem real.
OK, fair enough. But I just want to offer a few observations from a consumer's point of view. This isn't in any way an attempt to refute how shops and mechanics generally feel about DTC e-bikes; it's to perhaps shine a light on some issues that are needing attention.
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Peter Flax
@Pflax1
Question for folks who make helmets or believe in their powers. Someone tweeted this to me: "I have two friends who have serious brain damage from getting hit by cars while riding bikes (would both be dead without helmets)." It's a sentiment I've heard many times. Please explain.
Like if you have a serious brain injury, how does that provide evidence that the helmet worked? And if you got a serious brain injury with a helmet on, where is the evidence that its presence prevented death? Especially given how many people die with a helmet on.
Instead of having a rational conversation about what helmets can and cannot do, it feels like we have mythology to debate. Like maybe helmets are effective to a point, and then there are collisions where a Styrofoam head covering cannot prevent severe brain injury and/or death.
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