Pastor 't.O.s.I.n. OLUNUGA Profile picture
Jul 14, 2020 21 tweets 6 min read Read on X
Let's talk about a subtle problem that hinders entrepreneurs from growing. It is called...
1.
#Tunnel Vision Marketing.

@RherBhaCha
@TosinOlugbenga
@gboly3190
@myluvlies
@aywizzie
@delesings
@Mz_BluSapphire
@SimpleMacSmith
@EntrepreneurHu6
@threadreaderapp UNROLL
2.
More than 85% of all businesses suffer from a profit-threatening disease called Tunnel Vision Marketing. What are the symptoms? How can you diagnose if your business is suffering from this disease?
3.
Well, when you think of the word "tunnel vision," what words come to mind? "Narrow focus?" "Losing sight of ...?" "Blinders?" "Missing the big picture?"

Tunnel Vision Marketing is all these symptoms and more. It 's a blindness about who your client is ...
4.
what makes them tick ... what they are deeply feeling, etc. If your business is in survival mode, plateaued or tolerating marginal performance, it is probably suffering from Tunnel Vision Marketing.
5.
Today's small business marketing tip tackles tunnel vision, a killer of business. Although also a medical condition, it is commonly understood as a metaphor for narrowness of focus that causes a failure to see the big picture.
6.
Acting with "blinders on" is another way of expressing tunnel vision. A horse wears blinders, those small strips of leather next to its eyes, to keep it from getting distracted.

But horses don't run businesses, and a manager who operates with tunnel vision or with blinders
7.
on can ruin a company by concentrating on a narrow view of reality, ignoring both risks and opportunities.

Tunnel vision gives a false sense of calm, because all distractions are blocked out. A manager with this problem often doesn't realize that he has one, and concentrates
8.
his view on a project to d exclusion of d warning signs, not to mention missing exciting possibilities.
d metaphor of tunnel vision is often combined with d metaphor that d light at d end of a tunnel is an oncoming train. So, use this small business marketing tip to recognize
9.
#How to Recognize if Tunnel Vision is Stifling Your Business

Managers should be alert to warning signs that tunnel vision is hampering the goals of a business. Here are a few telltale signs that you should widen your view:
10.
1. "It's worked for years, so why should we change it now?" If tunnel vision had an anthem, this would be it. It's a badge of honor worn by afflicted managers.
11.
2. Your technology is years old. 

There were companies who held on to the good old MSDOS operating system when the advances of Windows and the Mac OS were transforming computing, and therefore they missed the productivity enhancing methods of these new systems.
12.
3. Company website. 

Every business should have a website, and most do. A manager with tunnel vision thinks a website is just an online brochure. A company that can't deliver its service on the web, such as a fitness business, can still make exciting use of the Internet with
13.
scheduling software, online payments and, most important, a constant source of new offerings and events. If you put up a website and forget it, you may be suffering from tunnel vision.
14.
4. Social media.

 A manager with tunnel vision thinks that Facebook, Twitter, and Linkedin are only for socializing, and refuses to widen his view that these tools offer dynamic and exciting marketing and branding opportunities.
15.
5. Cash flow and profits are being squeezed. 

If you operate with tunnel vision you probably focus on in-house procedures. If you expand your view you might notice that a new competitor is on the scene- and is eating your lunch.
16.
But now since you are using this small business marketing tip to take off those blinders, cash flow will increase.
17.
6. Employee productivity is falling. 

A narrow focus can hide a modern reality: new generations, including groups knows as Gen x, Gen y and Millennials do not respond to the old systems of rewards and punishments.
18.
With tunnel vision you simply use incentive programs that may have worked 40 or 50 years ago, but not now
19.
7. Company communications are not working. 

You expect employees in the field to contact the office to give status reports and updates.
20.
With tunnel vision you never thought of providing all key employees with company paid Smartphones to enable them to have all critical information in their pockets.
21.
This small business marketing tip has alerted you that tunnel vision can stifle your business, if not destroy it. Is it affecting YOU?

Tell your story below.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Pastor 't.O.s.I.n. OLUNUGA

Pastor 't.O.s.I.n. OLUNUGA Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @TosinOlunuga

Jul 31
The power of Thanksgiving in NUGGETS
📌
1.. It's a major loss If we forget the language of gratitude.

2. When we give thanks it is because we recognize the source of our blessings.

3. When we give thanks,we acknowledge what God has done
4. We will therefore, not just move on like nothing happened. 

5. We must make a big deal of everything God did for us.. We can't do nothing of our own

6. Be Thankful for every sign of progress; no matter how small...
7. Gratitude increases your self-esteem. (YOU know you're in good standing)

8. When giving thanks, we cannot afford to offer it in moderation to the Almighty.

9. The way we show appreciation can trigger more from the same source.
Read 13 tweets
Jul 29
*The property* asking N45m
📌
*URGENT SALE* 🎤 🎙 🔊

*Originally, it was an 8 bedroom duplex.*

👉🏽We however converted 2 rooms and adjourning surroundings to the large shop in the picture above. We however have the windows removed from the rooms before the conversion. (
The shop can still be converted back to 2 rooms)

👉🏽It has 3 existing toilets with 2 more uncompleted.

👉🏽It seats on 960 square meters.

👉🏽It has a borehole within the premises.

👉🏽2 large water tanks.

👉🏽A quarter of a plot still lies at the back of the house unused.
👉🏽A large shop attached to the main building.

👉🏽The building lies situated on a major road of Abiola way, Aladesanmi road, off Madojutimi, ABEOKUTA.
📌
Documents duly registered at the Federal High Court, ABEOKUTA include
📌
1. Original agreement & survey from
Read 5 tweets
Jul 22
A SHORT Exaltation

Theme -God's doings can put you in a state where you lack the words to describe what just happened

1. Moses saw God in action in Egypt. He saw the spectacular, the Supernatural & the Miraculous all at once. He became so overwhelmed that he could only Image
2. utter three words
📌
Exodus 15:1b MSG
what a victory!

What he saw and experienced were indescribable. He just dint know how to describe what God just pulled off.

2. Hannah too could not contain herself infact, she could barely walk on the bare floor again.
📌
3.
1 Samuel 2:1 MSG
Hannah prayed: I'm bursting with God-news! I'm walking on air. I'm laughing at my rivals. I'm dancing my salvation.

She was "walking on air" she was bursting with ecstatic joy. It's the kind of joy that can make anyone restless
Read 8 tweets
Dec 24, 2023
Earlier today @harvestFire Church, Ibadan.

Theme - Conflict of d chosen.

D life of a chosen is always a call into d life of conflict. A call into d unknown, into a life of d mysterious

Mary ws chosen for a "divine assignment"
An assignment dat brought"conflict" into her life
Image
Image
2..
To be chosen creates conflicts.

-“Conflict” means a clash of two or more things. ,in this context, clash of two natures.

• Mary was not the only virgin of her day.

God could have called any of the virgins of her days, but God chose Mary.

She did not ask to be chosen
3. She had to face shame, misunderstanding, & confrontation with Joseph, her friends, parents

B4 this: She was happily engaged. She was lookin 4ward to her marriage. She was anticipatin a normal life, but nw she faced d challenge of conflict bc she ws chosen–she was troubled
📌
Read 14 tweets
Dec 9, 2023
A SHORT EXHORTATION

Theme-This woman turned up when it mattered most.

D way God works is unfathomable. Sometimes, He uses humour to achieve d ultimate goal.

D king was so bored & in a twist of d discussion he was havin with "Assistant Elisha" brother Gehazi, he asked in V4
📌 Image
2 Kings 8:4 MSG
The king was talking with Gehazi, servant to the Holy Man, saying, "TELL ME SOME STORIES OF d GREAT THINGS ELISHA DID."
📍
The king had said, tell me a story
That woman's story was not d only story Gehazi knew.

Records have it that Elisha performed 16 miracles.
Parted the waters of the Jordan River (2 King 2:14)

Purification of the water source for Jericho (2 King 2:18-22)

Protection of the prophet by two she-bears (2 King 2:23-25)

Water for the army of Israel and success over the Moabites (2 Kng 3:16-25)
Read 10 tweets
Nov 24, 2023
A SHORT EXHORTATION (but a long read 😂)

Theme-The king who had gods for "breakfast"

He was d king of Assyria.
He was known as d "d great king"

He was so powerful nations feared him. He used d gods of d conquered territories as wood to flame the fire around him during winter. Image
He had other gods thrown into trash cans and burned with fire 🔥 (V19)

Mortals were no match for him.
gods too were "running" from pillar-post seeking for help from other manmade gods 😂. None could withstand him...none could stop him either.
On a day like this, he turned his attention on Israel and Israel's God. He had just finished dealing with Judah, Israel's sister.

Now, a king with such a RESUME would easily be on top of the world, after all, he had some gods behind bars, others, he used as firewood.
Read 21 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(