There’s a lot to *digest* in @BurgerKing’s new marketing video. We also produced a video on methane – one that’s rooted in science. It may not feature the yodeling kid, but it does explain why it’s time to rethink methane.
Please RT to spread the word! 1/
Please RT to spread the word! 1/
In case you haven’t seen it, here’s the Burger King video: #CowsMenu 2/
When an iconic brand such as Burger King commits to innovative methane reduction solutions, it’s a big deal and it should be applauded. But when they drop the ball on the significance of the solution and lose the context, it’s very disappointing. 3/
First, as I’ve already stated – making light of cow farts is not only scientifically incorrect, it’s demeaning to the people who work hard to create a better world through animal agriculture. 4/
Second, it’s risky to come out with such a bold claim (33% reduction through a lemongrass feed additive) without a peer-reviewed paper. If inaccurate, the backlash could be devastating. Here is Burger King’s full statement on the findings: 5/
rbi.com/IRW/CustomPage…
rbi.com/IRW/CustomPage…
FYI, my colleague @ErmiasKebreab conducted a lemongrass study, but his findings were inconclusive. However, a previous study from his lab found a large reduction (up to 60%) in methane using a seaweed additive. Here’s more on that: e-tarjome.com/storage/panel/… 6/
In my lab, we’ve seen a 10% methane reduction using essential oils. 7/
Third, reducing methane emissions is worthwhile and shows that yes, it is possible for animal agriculture to be more sustainable. It will buy us time fighting climate change. But fossil fuel CO2 is the largest GHG source by far. And that’s where the real focus should be. 8/8
CC: @ucdavisCAES and @ucanr
