An account to keep your eye on is @brandonthezhang
His use of long and short-form content across platforms is being rewarded with a growing following on twitter
Here's why (thread)
His use of long and short-form content across platforms is being rewarded with a growing following on twitter
Here's why (thread)
1. Focus
@brandonthezhang writes clearly but it is his focus on reading and writing that allows him to go deep into topics.
On Twitter he teases a concept and on his blog and podcast he dives into the details
brandonzhang.com/essays/reading…
@brandonthezhang writes clearly but it is his focus on reading and writing that allows him to go deep into topics.
On Twitter he teases a concept and on his blog and podcast he dives into the details
brandonzhang.com/essays/reading…
2. Structure
Strategy leads to tactics. He communicates the importance of bigger systems to your work, impacting productivity and then dives into how these impact your goals. In his case writing and reading more effectively
Strategy leads to tactics. He communicates the importance of bigger systems to your work, impacting productivity and then dives into how these impact your goals. In his case writing and reading more effectively
3. Audience
Offering targeted advice from his POV as a student, he breaks down topics in the eyes of his audience bringing clarity to subjects others may struggle with
Offering targeted advice from his POV as a student, he breaks down topics in the eyes of his audience bringing clarity to subjects others may struggle with
4. Networking
Appreciation and gratitude of others on Twitter is clear as @brandonthezhang develops connections with those he admires and those that have helped him in public for everyone to see. This public display helps build authenticity
Appreciation and gratitude of others on Twitter is clear as @brandonthezhang develops connections with those he admires and those that have helped him in public for everyone to see. This public display helps build authenticity
5. Transparency
Opening his analytics up to everyone, he puts a marker down for growth. Objectives are meaningless without taking ownership of them and by sharing his goals he takes ownership and gives his account authenticity which others lack
Opening his analytics up to everyone, he puts a marker down for growth. Objectives are meaningless without taking ownership of them and by sharing his goals he takes ownership and gives his account authenticity which others lack
