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Yeah it is. But it really should come as no surprise. We’ve been talking about it for years. Indulge me for a few minutes while I give you a quick backstory.

And H/t @pendletongs who tweeted about the Amazon announcement a few days ago

Two reasons behind this announcement:

1⃣ (obviously!) Brexit and the introduction of customs formalities between the UK and the EU, and

2⃣ the removal of the low-value consignment relief which is an import VAT relief for low-value parcels.

We've known about both of these for years

In case of 2⃣, I mean really... for years...

The EU has even introduced a special form of customs declaration for that very purpose

And the impact of both of these factors combined on e-commerce has also been evident for a while

And here (though under slightly different assumptions)

And I'm not blowing my own horn here - I was only one of MANY ppl who spoke about this
@BastidonPauline was much more vocal about it.
Pretty sure @vivamjm and others commented on it on several occasions as well

And even here from @uk_domain_names

Amazon had a couple of options.

Being by far the largest e-commerce platform impacted it could have taken customs formalities upon itself - technically at least cause well... we all know Amazon

As far as I understand there were other options the company was exploring for post-Brexit distribution though I don't know the details (perhaps someone could add to this).

Obviously and perhaps unsurprisingly, in the end, they decided to go in a different direction - pass all the costs and formalities onto the sellers and likely also customers.

I'm really not one for "I told you so" moments but sometimes it's really hard to resist

It's a bit of a grim thought but I suspect there will be many more moments like this before the end of the year and even more after that when ppl realise that Brexit is a big change not only in terms of "sovereignty" but also in their daily lives.

So yeah - this is huge. Just sadly not unexpected.

UK here is a tip - just do what they do in Geneva. Find yourself a French friend across the border and get your Amazon goodies delivered to them

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