An individual who hates herself and thinks that everything about herself is bad and sinful is signalling selflessness and is probably going to make a good wife.
Why are they doing this?
Simple. They're sending out a costly and accurate signal that they're not a princess.
The whole point of vegan food is that it's disgusting. The day that synthetic meat and dairy becomes as good as the real stuff is the day that veganism as a social movement dies, as it will no longer have a costly signal attached.
Why is there no interest in geoengineering?
Because that would take away the signalling value of climate change activism. The point of CC activism is to campaign for damaging and regressive moves as a signal.
It breaks lives and destroys families; it seeks to destroy women and torment men.
Yet it has a huge amount of support. Why?
The common resources - good human capital, technological progress, functional institutions, political unity and national pride are being burned for virtue signalling.
-- Burn functional family institutions: feminism
-- Burn good human capital: BLM, anti-eugenics, refugees welcome
-- Burn technological/economic progress: Cult of Greta
-- Burn national cohesion: BLM, iconoclasm
-- Burn free inquiry: Cancel Culture
Christianity.
Christianity has the power to absorb our desire and need for virtue signalling, but to steer it in either harmless or functional directions.
I don't believe in God, but I believe in belief in God.