Thread by @vinaykrsinghal

वो कहते हैं ना - माँ-बाप की इज्जत उस दिन बढ़ती जब उन्हें उनकी औलाद के नाम से जाना जाने लगे - बस ये कुछ ऐसी सी कहानी है।

In Nov’18, our world was set upside down. It was lethal, everything that our company did was wiped out overnight, so much so that we were about to shut down.

What happened after that and how we survived (thrived) in the last 18 months is a story for another day. But this led to a series of events which have brought us here today.

As we gathered the courage to re-build the company, the big question came in front of us - what are we going to build next? And the answer to that changed our lives forever.

I along with my 2 brothers (co-founders) have always taken a lot of pride in building WittyFeed from Indore - the heart and hinterland of India - the Bharat.

All three of us were born and brought up in a very small village or towns of Bharat and so we always felt very strongly about building for Bharat.

But then when you have a business that is doing 40cr of annual revenue and growing faster than you can handle, it’s almost impossible to change the direction of the ship at that speed.

We kept on building for International audiences where the advertising revenues were the highest.

But when this incident happened, it gave us a unique (rare) opportunity to re-think our future.

We immediately started to look at problems in Bharat and how we can solve them through content and technology (since that’s what we know the best).

As we looked closer, we found that almost all content companies solving for Bharat were Chinese, User Generated Content, and in the name of UGC, have the same formula for their growth - filthy and sleazy content.

There was hardly anyone who was investing to create professional content for Bharat.

Thus the idea of @STAGEdotin was born - a Premium and Sensible content company for Bharat.

@STAGEdotin @STAGEdotin is a Dialect based, hyperlocal short-form (~10mins) entertainment platform (OTT) for the next billion users (Bharat) in art forms such as Comedy, Folk, Poetry & Storytelling.

It was decided to align WittyFeed also with the same vision.

@STAGEdotin Almost all media (including new age media) outlets out there either do propaganda or dumb entertainment. Information content, since it’s boring and not easily viral, gets ignored by all. WittyFeed decided to fill the gap.

@STAGEdotin WittyFeed became a collection of multiple weekly satire based informational monologue shows. More like a Last week with John Oliver - but totally desi. Basically, Desh Ki Baat, Desi Andaaz!

@STAGEdotin We have created shows on topics such as Financial Literacy, Internet literacy, fake news, health & fitness etc.

Over the last 18 months, both these products evolved and have garnered lots of love from their respective audiences.

@STAGEdotin Today we are paying our respects to those audiences by re-naming WittyFeed to a name which much closer to home. It is an honor to inform you all that from today onwards, WittyFeed will re-align under the mothership brand of STAGE and become @NukkadbySTAGE.

@STAGEdotin @NukkadbySTAGE More on @NukkadbySTAGE soon. Thanks again for all the love and support!

With lots of gratitude to so many people,

@vinaykrsinghal, @shashank_WF & @parveenkrsinghal - Co-founders, @STAGEdotin