Tim Cook's testimony reads like the answer to a question nobody was asking. A quick thread...

@tim_cook @Apple
He noted the smartphone market is “fiercely competitive”, as users can choose from a host of other handset makers including Samsung and Huawei, who each had a higher global market share in 2019 according to Canalys.

These points are valid, but arguably beside the point... 1/?
The antitrust case against Apple has little to do with its market share vs the giants and is more about its role as gatekeeper to the App Store, where it also a rival to much smaller developers who complain that Apple has built an unlevel playing field. 2/?
Mr Cook addressed some of those concerns, but sidestepped others. For instance Cook said developers set their own prices and “never pay for ‘shelf space.'”... 3/?
Critics say Apple has an unfair advantage in that Apple can preload phones with its own apps, like Podcasts and Apple Music. Sure, 'self space’ is free, but how searches are ranked isn’t clear and the first results are often Apple’s own apps or paid-for advertisements. 4/?
Cook said the guidelines for the App Store “are transparent and applied equally to developers of all sizes.” However, developers complain *Apple itself* isn’t subject to the same rules. For instance, its apps cannot be publicly reviewed — as are all third party apps. 5/?
The Apple chief said that since the App Store debuted in 2008, “we have never raised the commission or added a single fee.” Critics would point out, however, that fees have not been reduced either, which might suggest a lack of competition. 6/?
Cook touted the Store as an “economic miracle” with more than $500bn in annual commerce worldwide. However the great size of the App Store — if it were a country, it would be larger than Austria by GDP — is a reason why some app developers believe it must be regulated. La fin.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Patrick McGee

Patrick McGee Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @PatrickMcGee_

Mar 29
🚨Scoop in @FT 🚨

Millions of American and European smartphone users are unknowingly sending user, device and IP address information to servers in Russia.

From there, researchers worry it might be accessed by the Kremlin.

Wait whhaaaat???

*Tweet thread follows*
Here's how this is happening: Yandex - aka Russia's Google - has embedded "free and unlimited" coding software into tens of thousands of apps, which collects user data and stores is in servers in Finland and Russia. Yandex confirms this, but says it's not used for surveillance.
The software coding is a 'software development kit,' or SDK. Think of SDKs as the building blocks of apps.

A majority of apps use Google SDKs, for instance, to avoid building mapping tools or advertising tech from scratch.
Read 10 tweets
Oct 31, 2021
*New*: @Apple’s privacy settings caused an estimated $9.85bn of revenues to evaporate in the second half of this year at @Snap, @Facebook, @Twitter and @YouTube, as their advertising businesses were shaken by the new rules

Average impact on revenue: -12%

Lost revenues will extend into the next quarters as the advertising groups rebuild using a privacy-centric paradigm.

“New tools and frameworks need to be developed from scratch and tested extensively before being deployed to a high number of users,” says @eric_seufert
.@apple, meanwhile, reported a “record” quarter for its advertising business on Thursday, as its services segment beat revenue estimates by $700m to reach $18.3bn.

Full story: on.ft.com/3bs7XsV @FT
Read 4 tweets
Oct 28, 2021
A bunch of stats on @Apple earnings:

Finance chief Luca Maestri tells the @FT that supply constraints cost the group $6bn last quarter.

"components shortage" and "manufacturing disruptions in Southeast Asia caused by Covid," he said.

No guide for Q1 but Maestri says “demand is very, very strong”.

"We expect to set a December quarter record in spite of the fact that these supply constraints - the way we see them right now - **we believe they're going to be greater than the September quarter, the $6bn**.”
Q4 Revenues were slightly below forecasts and Apple shares fell 5% on the results.

Not a big miss but in prior 3 quarters Apple blew away forecasts.
Read 7 tweets
Oct 22, 2021
An *enormous thread* on alleged @Google @Facebook collusion based on the just-released *unredacted* complaint from the Texas AG. First filed December.

Anything PURPLE is newly unredacted.

Yellow/Orange is just normal highlights.

Online advertising is enormous. Google's Exchange process processes 11bn online ad spaces / day.

Google says "more daily transactions are made on AdX than on the NYSE and NASDAQ combined."
Google also owns the largest buy-side and sell-side brokers. "It is pitcher, batter, and umpire, all at the same time," says complaint.

Senior GOOG employee: “[t]he analogy would be if Goldman or Citibank owned the NYSE.”
More to the point -- if NYSE was the only stock exchange Image
Read 45 tweets
Oct 21, 2021
First Snap question is about Apple.... Wants to know if it'll take a quarter, multiple quarters or years to set a new-normal:

"This has definitely been a frustrating setback for us," @evanspiegel says.

"With these new Apple changes, those tools were essentially rendered blind," @evanspiegel says. "You can only really measure your advertising results using the success parameters that Apple's already defined. The reporting is delayed for a significant period of time ...
and (it's) often unavailable if you don't hit a certain threshold of conversion. Very hard to see performance on a creative level...

So what we've done is built our own solution called Advanced Conversions that allows people to do much more sophisticated things.
Read 4 tweets
Oct 21, 2021
*Breaking* @Snap blames @Apple privacy changes for Q3 earnings miss and says Q4 revenues will come in between $1.16bn and $1.2bn, versus consensus estimate of $1.4bn.

*a Thread*
Chief executive Evan Spiegel says: "the new Apple-provided measurement solution did not scale as we had expected, making it more difficult for our advertising partners to measure and manage their ad campaigns for iOS."
Snap chief of business Jeremi Gorman dismissed Apple's tool (SKAdNetwork), calling it "unreliable as a standalone measurement solution." He said measurements "diverge meaningfully from the results we observed on (other measurement solutions)."
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!