1/ Founders - should you be adding VC investors to your regular email updates? My recommendation is no.
2/ Say your typical VC receives 50-100 "actionable" emails per day and they take 10 seconds to 5 minutes to process, or 2 minutes on average.
A prioritising mind will hit delete without reading.
A prioritising mind will hit delete without reading.
3/ In the meantime your regular updates, whilst super interesting to your *actual* investors, might be pretty mundane. Team hires, product improvements, the month to month of building your company.
4/ Worst case you're broadcasting your progress to competition, which distant VCs might well be looking at.
Not all of them will have the discipline not to forward your email, even though they will probably feel a pang of guilt.
Not all of them will have the discipline not to forward your email, even though they will probably feel a pang of guilt.
5/ In my mind, much better to go silent, then re-engage in a personalised when the time is right.
- You can hopefully pack a lot of meaty progress in your update.
- You can address specific concerns they raised.
- You can trigger a real conversation on your terms.
- You can hopefully pack a lot of meaty progress in your update.
- You can address specific concerns they raised.
- You can trigger a real conversation on your terms.
6/ One important caveat would be an "investor tribe" who's met you and is collectively invested in your success, such as for example when you graduate from @techstars.
Other than that, I feel like it's an often made recommendation with low impact. But that's just me :-)
Other than that, I feel like it's an often made recommendation with low impact. But that's just me :-)
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