NEWS: We have formed a strategic partnership with @bilibili_en granting them exclusive broadcasting rights for @lolesports content in China beginning at #Worlds2020 through at least MSI 2023. Some recent coverage on Bilibili, perspective on the partnership, and more in thread... 
China’s Streamer Bilibili Aims to Embrace a Wider Audience Without Alienating Its Fans variety.com/2020/digital/f… via @Variety
More than just a large media rights agreement, the partnership offers us a deep content programming component. During #Worlds2020, for example, some of the programs will be broadcast non-stop throughout the event period (Sept. 25-Oct. 31)
lolesports.com/article/2020-w…
lolesports.com/article/2020-w…
Our agreement also establishes collaboration to produce esports documentaries and esports-themed offline events. We will work with them to produce an official 10th Anniversary documentary focusing on @lplenglish teams.
To further mark the 10th anniversary of Worlds, Bilibili and @riotgames China also will host a series of offline esports events, including activities where fans can watch games and engage in immersive experiences in October.
Why luxury brands are betting on Bilibili voguebusiness.com/consumers/luxu… via @voguebusiness
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