Its started out as David v Goliath in fast food chains, to very bitter and often petty Trade Mark battles over 30 years.
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1. Whether the the word LICKEN would lead to people confusing it with ITS FINGER LICKIN’ GOOD.
2. Whether ITS FINGER LICKIN’ GOOD is a laudatory phrase that only gives praise to the chicken. Which would mean it would be cancelled.
#Zimbabweanlivesmatter