For 6 yrs, @sri_srikrishna & I have written extensively about it as a go-to strategy for uncontrolled epidemics & for Covid in Jan, Feb & March
hbr.org/2020/02/we-nee…
We published conceptually the same idea @TheLancet @TheLancetInfDis @bmj_latest @BulletinAtomic @nytimes as well as almost verbatim for Covid @HarvardBiz
That wasn't enough
hbr.org/2020/01/what-w…
We shared & discussed with 'who's who' of pubic health "thought leaders" many who said we were crazy including some who are now very vocally supportive about this idea
And many ideas don't have value until someone with fame/platform say it & many 'thought leaders' will only support once it catches on