Why is THORChain called THORChain?
* Because the team recognised early that memetic growth of the network is an important driver to gaining widespread adoption. *
Simply, because it's a meme.
/thread
* Because the team recognised early that memetic growth of the network is an important driver to gaining widespread adoption. *
Simply, because it's a meme.
/thread
Decentralised crypto money networks are held together by the people who make it.
The more they can identify with each other, share their ideas, spread their memes, the stronger the network is.
Norse mythology is as old as time itself, arguably one of the strongest memes ever
The more they can identify with each other, share their ideas, spread their memes, the stronger the network is.
Norse mythology is as old as time itself, arguably one of the strongest memes ever
Norse Mythology likely descends from the Old Testament (Book of Genesis) containing similar ideas (even a version of Adam & Eve - Aska & Embla, with similar fates).
It's a rich brand, woven in and out of culture for thousands of years, including recent comics and movies.
It's a rich brand, woven in and out of culture for thousands of years, including recent comics and movies.
Most importantly, it's not owned by anyone, and familiar to all.
This allows the brand to avoid capture by anyone controlling any part of it, (ie, like someone holding certain twitter/domain/reddit handles captive).
It was chosen precisely because it is already decentralised
This allows the brand to avoid capture by anyone controlling any part of it, (ie, like someone holding certain twitter/domain/reddit handles captive).
It was chosen precisely because it is already decentralised
This has allowed THORChain's socials to become a never ending stream of gifs, memes and puns.
Compare this with a brand that is new and clean-slate - they have a significantly harder time to establish their meme-factories.
Compare this with a brand that is new and clean-slate - they have a significantly harder time to establish their meme-factories.
In summary, THORChain's brand choice is to purely capitalise on a brand that is:
* decentralised (nobody owns it)
* rich and available (memes 1 click away)
* familiar (everyone recognises it)
* memorable (easy to remember)
$RUNE
* decentralised (nobody owns it)
* rich and available (memes 1 click away)
* familiar (everyone recognises it)
* memorable (easy to remember)
$RUNE
The brand was recently discussed on @APompliano podcast by @YanLiberman. Even the point of it being discussed is precisely the reason why it was chosen - in a world of multi-touch impressions, any lasting memetic impression is more valuable than a technical bullet point.
Community members who understand this deeply include:
@DegenSpartan @GoingParabolic @TheRuneRanger @RUNEshill @Crypto_Sydney @mehowbrains @adoudble212 @Neelkr233 @rastascrypto @scupytrooples
@DegenSpartan @GoingParabolic @TheRuneRanger @RUNEshill @Crypto_Sydney @mehowbrains @adoudble212 @Neelkr233 @rastascrypto @scupytrooples
