The freelance focus kit.
A thread.
A thread.
1. Services
Don't offer too many.
When you try to be the expert of everything, you end up being the expert of nothing.
Don't offer too many.
When you try to be the expert of everything, you end up being the expert of nothing.
2. Clients
Identify who you want to attract.
When creating a profile of your ideal client type, go narrower than you think you need to.
Identify who you want to attract.
When creating a profile of your ideal client type, go narrower than you think you need to.
3. Audience
Create for people who buy-in to your ideas.
Trying to please everyone with your message dilutes the value of it to those most likely to become your customers.
Create for people who buy-in to your ideas.
Trying to please everyone with your message dilutes the value of it to those most likely to become your customers.
4. Projects
Don't take on more than you can handle with quality.
While you should aim for multiple projects, it's important to know your limits.
Spinning fewer plates per day allows you to do your best work.
Don't take on more than you can handle with quality.
While you should aim for multiple projects, it's important to know your limits.
Spinning fewer plates per day allows you to do your best work.
5. Schedule
Assign work slots strategically.
Set dates, start times and end times for tasks and/or groups of similar tasks.
Place relevant work next to each other to prevent context-switching and preserve your flow state.
Assign work slots strategically.
Set dates, start times and end times for tasks and/or groups of similar tasks.
Place relevant work next to each other to prevent context-switching and preserve your flow state.
6. Routine
Set a daily baseline blueprint.
Give yourself the best chance of getting more done.
Without taking efficiency seriously you cost yourself work time.
You cost yourself time outside of work too.
Set a daily baseline blueprint.
Give yourself the best chance of getting more done.
Without taking efficiency seriously you cost yourself work time.
You cost yourself time outside of work too.
7. Health
Know your body and mind.
Listen to the feedback that both give you.
Always make time for self-care and attention.
Healthy foundations allow freelancers to flourish.
Know your body and mind.
Listen to the feedback that both give you.
Always make time for self-care and attention.
Healthy foundations allow freelancers to flourish.
8. Equipment
Get the best tools for the job that you can afford.
Poor equipment knocks your concentration every time you use it.
Good equipment stays out of the way.
Get the best tools for the job that you can afford.
Poor equipment knocks your concentration every time you use it.
Good equipment stays out of the way.
9. Value
Ensure that providing value is at the heart of everything you do:
- The work that you produce for clients
- The articles that you write
- The information that you share on social media
Financial rewards are a byproduct of truly helping people.
Ensure that providing value is at the heart of everything you do:
- The work that you produce for clients
- The articles that you write
- The information that you share on social media
Financial rewards are a byproduct of truly helping people.
10. Balance
Reality check yourself regularly.
When you're striving for goals in your freelance career, you can sometimes fail to acknowledge what you've already achieved; in business, and in life.
Focus on the good you've done/you do across the board.
Reality check yourself regularly.
When you're striving for goals in your freelance career, you can sometimes fail to acknowledge what you've already achieved; in business, and in life.
Focus on the good you've done/you do across the board.
