First -- he needed people to see/touch/feel the cars. The staid & dry PPT pres would not do.
I remember weeks of convos about removing glass doors to bring cars into our lobby in Time Square. Bosses were pissed; Elon insisted.
It’s a weird detail to remember, but all I ever saw was suits - from my colleagues, clients, I mean everyone. Different times 🤷♂️ It felt like such a rock star/iconoclast move.
Clearly an extension of the brand + a stick in the eye to ol’ Wall Street
Elon says, “no, higher.”
Air sucked out of room.
I’d never seen/heard of someone pushing back here. We were the experts, right?
Can someone convince him otherwise?
Who does he think he is?
What if IPO fails?
Do we pull out?
They’d only sold ~1,000 sports 🚗 to date
Desperately in need of 💸
Huge debt load.
Model S wouldn’t debut for 2 more years.
This could be a dumpster fire. Reputations at stake. sec.gov/Archives/edgar…
Elon said $17 or no deal.
I think Elon was thrilled to get out of NYC and away from the suits. Myself included.