The right combination of words can:
Heal emotional wounds
Never in life was I someone you could play w/ but I was a guy who listened & thought before reacting which lead to me resolving conflicts for others.
Once I convinced both parties that someone will *die* if they keep doing the same thing, it made it easy to present an alternative.
At a primal level, there's a scenario in every person's mind that they'd rather die to avoid and a heaven they would kill to achieve. This is the root of being great at sales.