I wanted to share what I tell founders in our social contract:
This is what winning looks like. And, I am here to help you problem solve.
If they lose honorably but we gain conviction in each other as a team, then let's try it again with another company.
Life is a multi-turn game. Eventually winners will win.
The startup journey is already fraught with stress, so why layer on more stress of NOT feeling like you can bring your true self to our relationship?