Thread by @BangtanScholars

TinyTAN has made their debut in a commercial with Downy Korea!!

They hold so much brand power!!

"Brand power is established through brand awareness. It’s all about making consumers familiar about their products and services."

@BTS_twt #BTSARMY #TinyTAN #BTSResearch

https://twitter.com/bighit_merch/status/1293351716084015104

"Marketing strategies should make the customers extend the positive approach towards brand and continue through repeated purchases."

@BTS_twt #BTSARMY #TinyTAN #BTSResearch @TinyTANofficial

"Continuous improvement on package design, quality and buying experience will lead to customer loyalty and preference. Branding should happen though creative ads, eye catchers and special campaigns."

@BTS_twt #BTSARMY #TinyTAN #BTSResearch @TinyTANofficial

"Brand awareness is the extent to which consumers are familiar with their product or services. Power of a brand is resides in the minds of the customers."

@BTS_twt #BTSARMY #TinyTAN #BTSResearch @TinyTANofficial

"If you can remember a logo or brand name that means that they have succeeded in making an iconic one." - Bangtan Scholars

This is why TinyTAN was famous even before their debut. It catches our attention & resides in our minds.

@BTS_twt #BTSARMY #TinyTAN #BTSResearch