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This tweet by @Yamiche demonstrates the "truth sandwich" method of reporting false or dubious claims. First state what is true. Then introduce the truthless or misleading statement. Then repeat what is true, so that the falseood is neither the first impression nor the takeaway.
If you're new to the "truth sandwich" concept, or wondering how it applies in this case, here's my thread from a few months ago that may help.
Speaking clearly and bluntly, NBC's White House correspondent @GeoffRBennett shows NBC's social media team that it needs to learn the "truth sandwich" method for reporting a false or misleading claim. via @BGrueskin
And just as we say that, NBC removes the tweet and replaces it with this one: Two thirds of a truth sandwich. Hat tip, @BGrueskin
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Jay Rosen
@jayrosen_nyu
As a propaganda machine, Sinclair is far more dangerous than OANN. Although it's emerging a little more as itself lately, it is still for the most part a stealth network that operates through local "community" stations that present to the viewer as ABC CBS NBC & Fox affiliates.
What stands out for me about Sinclair is how stealth and deception are built into the company's structure and operating style. Not just it's programming. It exploits the credibility of other news brands, ABC, CBS, NBC, whose logos are prominent in Sinclair's iconography. Like so:
If Sinclair had any pride, its local stations would BOAST about being part of Sinclair. They would name and own their ideology, which does frequently distinguish them from rivals: "Your conservative alternative in local news." But this is not Sinclair's way. Stealth is. Like so:
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Jay Rosen
@jayrosen_nyu
I have been asking myself what might prevent another New Tone Tuesday, where POTUS reads some scripted lines in his hostage voice and the press reports a change. presswatchers.org/2020/07/save-l… Ridicule after the fact has had little effect. Something more pre-emptive is called for... 1/
A newsroom that wanted to keep this pattern from repeating itself would need STANDARDS for what constitutes a significant shift, not in his tone striking but in his problem-solving. Talk to public health experts, read the studies, consult the proposals that are out there and— 2/
— come up with your newsroom's most considered view on what "changing course," and "showing presidential leadership" actually mean in this situation. Which steps are required? It is imminently knowable. So do the work and compose a standard. That's step one. 3/
Read 8 tweets
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Jay Rosen
@jayrosen_nyu
I have these questions for CNN, MSNBC, CBS, ABC, NBC, NPR, PBS, and members of the @whca ahead of an event at the White House today that is being called a briefing. (Short thread.)

Here are some things to ask yourselves... 1/
You know you have a choice, yes? If you feel you have no choice on whether to broadcast a briefing, whether to show up and pitch questions, then you are stating that press freedom has somehow disappeared. This cannot be.

Here's a choice you can make: 2/
Second question: do you have enough information from past performances to predict how this coronavirus briefing is likely to go, and what the president's behavior will be?

If you do — and I certainly think you do — then you can game out an intelligent response. 3/
Read 8 tweets

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