My Authors
Read all threads

Today, Epic Games pulled off a massive 'fuck you' to Apple by bypassing the iOS payments demand of 30% commission for in-iOS payments, by offering their own Epic Payments option that was both easier AND 20% cheaper - as a push back against Apple's gatekeeper status

In response, Apple pulled the Epic/Fortnite app from the app store altogether, because to NOT do so, would be to open up a challenge from all apps/brands within iOS against commission fees.

BUT in a genius move, Epic released a 'Free Fortnite' ad modelled on the famous Apple 1984 spot, as a parody but also a challenge to Apple's ongoing supremacy.

Watch this space, this fight has only just begun.
Epic have now filed suit against Apple, essentially challenging the entire iOS commission model. This has been seriously prepped.

It now looks as though a Google have also pulled Fortnite from the Android store. Clearly understanding the wider repercussions of this for them too.

This is David vs the Goliaths. I’m rooting for Sweeney all the fucking way.…
Tinder (and the entire Match group) have come out in support of Epic Games and against the penalising costs of the App Store.

Watch as others follow their lead.

Missing some Tweet in this thread? You can try to force a refresh.

Keep Current with Zoe Scaman

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!