Today, Epic Games pulled off a massive 'fuck you' to Apple by bypassing the iOS payments demand of 30% commission for in-iOS payments, by offering their own Epic Payments option that was both easier AND 20% cheaper - as a push back against Apple's gatekeeper status
In response, Apple pulled the Epic/Fortnite app from the app store altogether, because to NOT do so, would be to open up a challenge from all apps/brands within iOS against commission fees.
BUT in a genius move, Epic released a 'Free Fortnite' ad modelled on the famous Apple 1984 spot, as a parody but also a challenge to Apple's ongoing supremacy.
Watch this space, this fight has only just begun.
This is David vs the Goliaths. I’m rooting for Sweeney all the fucking way.
Watch as others follow their lead.