Thread by @zoescaman

1/3

Today, Epic Games pulled off a massive 'fuck you' to Apple by bypassing the iOS payments demand of 30% commission for in-iOS payments, by offering their own Epic Payments option that was both easier AND 20% cheaper - as a push back against Apple's gatekeeper status

2/3

In response, Apple pulled the Epic/Fortnite app from the app store altogether, because to NOT do so, would be to open up a challenge from all apps/brands within iOS against commission fees.

3/3

BUT in a genius move, Epic released a 'Free Fortnite' ad modelled on the famous Apple 1984 spot, as a parody but also a challenge to Apple's ongoing supremacy.

Watch this space, this fight has only just begun.

Epic have now filed suit against Apple, essentially challenging the entire iOS commission model. This has been seriously prepped.

https://twitter.com/esportsguy/status/1294003384622620672?s=21

https://twitter.com/esportsguy/status/1294003384622620672

It now looks as though a Google have also pulled Fortnite from the Android store. Clearly understanding the wider repercussions of this for them too.

This is David vs the Goliaths. I’m rooting for Sweeney all the fucking way.

theverge.com/2020/8/13/2136…

Tinder (and the entire Match group) have come out in support of Epic Games and against the penalising costs of the App Store.

Watch as others follow their lead.

https://twitter.com/pkafka/status/1294084298035867649?s=21

https://twitter.com/pkafka/status/1294084298035867649

Spotify also come out in support of Epic Games

https://twitter.com/pkafka/status/1294015916313894919?s=21

https://twitter.com/pkafka/status/1294015916313894919