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At the most basic level, we’re fighting for the freedom of people who bought smartphones to install apps from sources of their choosing, the freedom for creators of apps to distribute them as they choose, and the freedom of both groups to do business directly.
The primary opposing argument is: "Smartphone markers can do whatever they want". This as an awful notion.

We all have rights, and we need to fight to defend our rights against whoever would deny them. Even if that means fighting a beloved company like Apple.
Another argument against supporting #FreeFortnite is "this is just a billion dollar company fighting a trillion dollar company about money". But the fight isn't over Epic wanting a special deal, it's about the basic freedoms of all consumers and developers.
Finally, there's nothing wrong with fighting about money. You work hard to earn this stuff. When you spent it, the way it's divided determines whether your money funds the creation of games or is taken by middlemen who use their power to separate gamers from game creators.
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