There are also transient or contextual truths like "it is easy to make money in X" and this "truth" becomes untrue by being too widely believed.
Then there is another category of business truth.
In the present moment, the new state may look like a distant dream. Yet that dream becomes our companion and lover.
It is commitment to that love that drives our greatest efforts.
Yet the idea won't leave you. It is the constant companion and a delightful tormenter.
A lifetime of pursuit is the price that love commands.
We seem hard-wired to seek formulas for success or happiness.