My Authors
Read all threads
1/ There are timeless business truths like "take care of customers well".

There are also transient or contextual truths like "it is easy to make money in X" and this "truth" becomes untrue by being too widely believed.

Then there is another category of business truth.
2/ The third category of business truth is the "what ought to be" - you imagine a new state of the world and you drive your actions towards achieving that goal.

In the present moment, the new state may look like a distant dream. Yet that dream becomes our companion and lover.
3/ Only words like love, passion, soul can capture the essence of this. Those are not words you find in a business presentation or an MBA curriculum. It cannot be taught, any more than romantic love can be taught.

It is commitment to that love that drives our greatest efforts.
4/ The person in thrall to that idea seems exactly as crazy as the person deeply in love. Your friends will roll their eyes.

Yet the idea won't leave you. It is the constant companion and a delightful tormenter.

A lifetime of pursuit is the price that love commands.
5/ I was hesitant to post this thread because I am almost afraid there would be a business school course on "How to develop a conviction and fall in love with an idea" - that would be how passion goes to die.

We seem hard-wired to seek formulas for success or happiness.
Missing some Tweet in this thread? You can try to force a refresh.

Keep Current with Sridhar Vembu

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!