Profile picture
, 9 tweets, 3 min read
My Authors
Read all threads
Here are my top Marketing Strategy tweets so far.

(will update throughout the year)

1/ A step-by-step guide to segmentation for any brand in any category

2/ How to use your segmentation to choose the right targets

3/ How to position your brand for success

4/ Why organic social is a waste of time for brands who want to grow

5/ A free preview of my eBooklet that helps you become a better digital marketer.

(Offer still valid BTW, 35 retweets and it's yours for free!)

6/ Six tactics you should use to help sell more online, found in Google's new #BehavioralScience shopping report.

7/ How to spot the signs of a bad strategy

8/ Why you should stop doing branded search, even if it looks good on paper

9/ Four Digital-Era Myths That Are Hurting Your Brand

Has some uncomfortable truths - I really recommend all digital marketers read this

Missing some Tweet in this thread? You can try to force a refresh.

Keep Current with Ian Barnard

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Related hashtags

#BehavioralScience

More from @mixesintheattic see all

Profile picture
Ian Barnard
@mixesintheattic
Organic social media is a complete waste of time for 98% of brands.

No matter how good your content is, it will never be able to reach enough people to have a significant impact on your business.

I can prove this using napkin math (1/n)
Let’s assume an average SaaS brand in the US market that sells B2C and B2B.

Their customer base: online businesses and shoppers in the USA.

Their main social platform: Twitter
At first glance, Twitter has great potential for reaching their audience. It has 48.35 million active accounts in the US, with ~42% of those accounts active daily.

That’s 21.5% of all online shoppers in the States - not bad!
Read 17 tweets
Profile picture
Ian Barnard
@mixesintheattic
Google has a new report on online shopping behaviour.

It’s a meaty and fascinating report with some surprising findings.

Here are the key points and takeaways.
thinkwithgoogle.com/consumer-insig…
Using their huge repository of search data, Google asks the question:

How do people actually shop online, and how do they decide what to buy?

At a glance, most online consumer journeys don’t look like an orderly funnel. They’re a chaotic, messy scribble. Image
In general, online consumers explore their options, expand their knowledge and consideration sets, then – either sequentially or simultaneously – evaluate options & narrow down their choices.

This makes it very difficult to identify the exact reason why someone chooses X over Y.
Read 18 tweets
Profile picture
Ian Barnard
@mixesintheattic
POSITIONING 101

Brand values, DNA, essence, personality… They are different words to describe the same concept: positioning.

It sounds easy, but a good positioning statement is surprisingly hard to create.

Here’s how you should do it…
Positioning is the 2-3 things that pop into a person’s head when they think about your brand.

It (hopefully) explains why someone should buy your brand over another.

Think of it as the core message you want to deliver on every medium.
The key here is simplicity: less is more.

A positioning statement needs to be tied to a specific market segment’s needs.

The biggest mistake marketers make with positioning is doing it without a clearly defined target audience.
Read 11 tweets

Embed code for your website

×
Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!