MEGATHREAD TIME.
People like seeing customers that look like them.
Share others' content. Write detailed comments. Make friends.
Give more than you take. It's a positive-sum game.
People watch what entertains them.
Sometimes it's an ad”
-- Howard Gossage
Most brands walk on the bus, glance left, glance right, and end up sitting on top of each other.
But the only way to escape competition is through separation.
Don’t pretend to be lots of different things. Stand for something simple and narrow: Reject superficiality.
Consistent tone, Consistent aesthetics. Consistent messaging.
The foolproof approach is to assume you're a fool.
Try lots of quick experiments with different platforms.
When you find what works, hone it.
Marketers are more comfortable imitating than originating.
Don't be afraid to stand out. Give your customers a story and they'll sell your product for you.
Marketing should be a little less about attracting eyeballs and a little more about building relationships.
Instead of asking “How many views?” ask yourself “How many fans?”
But please know that it’s often the tiny details that really thrill people enough to make them tell all their friends about you.
--@sivers
You don't have to try so hard.
Find the place where your tribe hangs out.
Show up, help people out, talk about what you're doing, and the rest will take care of itself.
1. Signup=> Frictionless
2. Onboarding=> Leisurely
Notion has a two-second signup process. All users need to share is their email address. But that does not mean they pass up an opportunity to get information about their users
Once your accounts made Notion asks you to agree to the T&C’s, for your full name, as well as answers to a series of other questions.
And the easiest way to do so is to turn customers into fans is by offering thoughtful, delightful experiences, which often comes down to doing things that don't scale.
Traditionally marketers are drawn to top-of-funnel activities: Billboards, Influencers, Social Media, etc. These campaigns are easier to justify. They’re bigger, bolder, sexier.
The meaning and significance we attach to something is felt in direct proportion to the expense with which it is communicated -- Rory Sutherland
1) The handwritten thank you card carries more meaning than a text.
2) A university degree carries more meaning than a Udemy course.
3) Asking someone out face to face carries more meaning than on Tinder.
The more passionate the audience the more likely they will help share your product. This is called the viral coefficient, and niche markets have high ones.
It measures the number of new customers that each existing customer is able to convert.
There’s a new dating app for music lovers but if your both Kanye fans you might send: OMG, there’s a new dating app for Kanye fans😂
And the sheer volume of friends telling friends spreads the idea widely.
1. Get attention with upfront value.
2. Build goodwill
3. Slide in self-promotion
4. Everyone's happy
It’s a display of emotional intelligence and helps humanise you.