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Why I'm sipping on $LMND

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@Lemonade_Inc A digitally-native insurance platform featuring

a) AI & machine learning to more accurately price risk & more affordably price plans
b) Philanthropy to make a shady industry friendlier
c) A quick, transparent buying process
The machine is learning:

In 2017: $LMND AI bots (Jim & Maya) handled 6% of inquiries.

Today 32%

There is every reason to believe the % will continue rising for this less than 4 y/o company.

Fosters lower customer acquisition cost that company passes on to users. (see below)
AI edge:

$LMND loss ratios improve w/scale; opposite of competition.

(Loss ratio=$ paid in claims/$ collected in premiums)

$LMND: .67

Industry ave: .82 (low is 👍)

Machines > human mind @ scaling

A young company used AI to be 15% better at pricing risk than 100 y/o firms.
How Maya & Jim enabled loss ratio lead:

They ask a fraction of the questions an agent asks yet can generate 100x the data & can digest it all.

That is the root of $LMND 's loss ratio edge

More data = more insights & more precise risk quantification... AKA more profit long term
@Lemonade_Inc service is about the consumer
a) Impressive savings
b) Buy plan in mins
c) Get claims immediately
d) Charitable giving

70% users below 35

$LMND aims to win users early & grow w/ramping needs

Premium per user up 17% y-over-y👀

Users up 84% to 814,160 y-over-y👀👀
More encouraging trends:

A homeowner plan yields 6x the premium of a renters plan. $LMND merely needed to be its user-friendly self for this to happen in just 3 yrs (see below)... no incremental investment $.

This means margin expansion. I like margin expansion 🙂.
Philanthropy meets Insurance:

Insurance companies stink; all have incentive to deny claims for profit... until now

$LMND pays excess claims to a user's favorite charity

This removes conflict of interest.

YES = lower profit today.

I believe it = larger market share tomorrow.
It's working:

Note: rev rec policy & usage of re-insurance means $LMND cannot recognize large chunk of premiums

To me, premium metrics are best growth barometers.

In Force Premiums (total annualized premiums): grew 115% to $155 mill

Earned premiums: grew 121% to $35.3 mill
Ideal industry for disruption:

No fortune 100 insurance company has more than 4% market share.

This is a massive, fragmented industry meaning $LMND does not need to displace deep-pocketed incumbents to win. This is important to me.
Summary:

@Lemonade_Inc is ahead of incumbents in machine learning, AI & tech... & therefore pricing risk.

Built a user-centric platform

Growth speaks for itself

@daschreiber & @shai_wininger integrated philanthropy into biz model to fix inherent industry conflict of interest
A final note:

I am not expecting profitability for a long time. If you are strictly a value investor look elsewhere. 🙂

This is a high risk, high volatility investment.

$LMND will be focused on growth & this story will take yrs to play out

Very long $LMND
Legacy insurance agents are currently trying to convince me that their industry isn’t actually naturally shady.

The argument needs work.

Long $LMND
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