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Some notes on the book: Quality Investing

[THREAD]
1/

3 characteristics of quality

- Predictable cash generation
- High returns on capital
- Attractive growth opportunities
2/

Ways to return capital

- Capex for growth
- S&M
- R&D
- M&A
- Buybacks
- Dividends
3/

Characteristics of good M&A

- Roll-ups
- Leveraging network benefits
- Two established brands (Oakley, Luxoticca)
4/

“In any sector it is important to assess whether competition at the micro level is as real as it seems at the macro level.“

This is really interesting. A typical example is when companies serve different markets (Fastly for high end, CloudFlare for SMB)
5/

“Products that go into the mouth or on the skin carry more pricing power than those that sit on a table or you put into a machine (toothpaste vs. detergent)”

I love how practical this is.
6/

“The average Korean woman uses 11 beauty products and spends 40 minutes on her beauty regime.”

#pricingpower
7/

Sources of customer benefits:

- Intangible (L’Oreal)
- Assurance (gases, testing - Bureau Veritas, Intertek, SGS)
- Convenience (Amazon)
8/

“A brand is a promise, an implicit guarantee of qualities or characteristics.”
9/

Paraphrased

“A business linked to a customer’s capex is much trickier than one linked to opex.”
10/

“To think is easy. To act is hard. But the hardest thing in the world is to act according to your thinking.”
- Goethe

Amazing quote. I feel like you could invert this though. Clear thinking should lead to action.
11/

Paraphrase

“Easier to explain that a stock is cheap than a business is great.“

So true.
12/

Successful patterns

- Recurring revenue (upfront is better b/c it locks out competition)

- Friendly middlemen (high priced contractors like doctors and plumber are less price sensitive and their reputation is on the line)
13/

Successful patterns continued

- Toll roads (oxygen suppliers for steel production)

- Lowest cost operators (Ryanair, Costco)

- Pricing power (Hermes)

- Brand (Diageo, Cartier, Ray Ban, Estee Lauder)
End/

Quality Investing is a great book, written by the guys who run AKO Capital.

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