Ritika Munjal Profile picture
Aug 21, 2020 12 tweets 3 min read Read on X
1/ Feedback loops have been used to suggest various tools and frameworks by various authors for varied purposes. But the way @nireyal managed to explain Product Design using Feedback Loop gave me lot of clarity.
#Hooked
2/ Behavioral science behind keeping a person hooked onto a platform is complicated as it needs a fine balance between the emotional need ur platform is capturing nd other customer emotions like anticipation, autonomy, anonymity, boredom, Sense of achievement, etc.
3/ Yet @nireyal simplifies it with utmost ease.

In his chapter on Variable Rewards, he draws a comparison between most of the top platforms that keep their platforms supremely loyal and engaged through variability in reward. Sharing my learnings on the same.

A Thread:
4/ There are three types of variable rewards that we seek:

a. The Tribe : Validation from People like ourselves or slightly more experienced
b. The Hunt : Pursuit of winning or seeking limitless information
5/ c. The Self : Fuelled by intrinsic motivation to gain a sense of competence along with element of mystery makes the pursuit more enticing.
6/ Example: Image
7/ When there is mismatch between customer's problem and the company's assumed solution, no amount of gamification will spur engagement. So validation of the core offering of your platform has no substitute.
8/ A 4-step framework that helped me the most in planning my product :

A. SOLVE :- Identify the emotional need your platform is solving :
9/ Example:-

a. The Tribe : Social validation is the primary emotional pain solved by Facebook, etc
b. The Hunt : Variable Content discovery solved by Pinterest, Twitter, etc
c. The Self : Learning solved by Stack Overflow, Quora, etc
10/ B. SMOOTHEN : What role can your platform play in creating those hooks and improving customer experience.

You may refer to this diagram for more information

Find external Triggers to get the user onto your platform like useful event notifications, etc Image
11/ C. CAUTION : Be the devil's advocate and list down all places where :
a. Your user is not getting autonomy/anonymity in search of any of the variable rewards
b. Find product features where pursuit of reward for a user is too overwhelming.
12/ Now, plan to either solve these problems or get rid of such features.

D. OUTPACE : If your product does not have infinite variability, plan ways to outpace user's emotions to keep him hooked.

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More from @ritikamunjal1

Jan 20, 2021
@amerix @FitFounder 1/16 I tried deep-diving into some of the learnings from @JamesClear . In such simple words Atomic Habits gives such a great framework as to how to go about in life.

Sharing some of those learnings for common benefits.

A Thread
@amerix @FitFounder @JamesClear 2/16 Whatever habits are normal in your culture are among the most attractive behaviors you will find.
@amerix @FitFounder @JamesClear 3/16 For this exercise, first action item is to write down your desired identity. Only if you are aware of who you WANT TO BE, would you be able to decide the best in the world around you.
Read 15 tweets
Jan 20, 2021
1/ I bet there can't be a better Podcast to draw biggest lessons from Jeff Bezos than this one.

No matter what you do professionally, this is extremely beneficial to listen to

Link to Podcast : rb.gy/dwrrro
2/ Understand his Razor Blade Strategy to Identifying business Opportunities

If you sell a Razor cheap, you can earn more by selling Blades

That's the reason Amazon can afford giving Loans at rates cheaper than Banks
3/ And, thats also the reason that Amazon sells more shoes when they win Golden Globe Award for a Movie Show

It is because of their focus on their 3 main capabilities that they are able to do well and keep focus, even after so much of diversification. Image
Read 8 tweets
Jan 20, 2021
There were Platforms with Short Video Format even before TikTok came around.

Its important to learn right lessons from TikTok's success

I created bookmarks using @thepaperide 's Podcast Platform

Link to Podcast : rb.gy/yesx6w
After listening to this podcast you will be able to answer following questions :

1. How Video Classification & Recommendation Engine played a role in TikTok's success

2. How was TikTok's Growth Engine different

3. How did TikTok go from being a Cringe App to Cool App
4. How TikTok focussed on right content amid such a sea of Content on their platform

5. What are top risks to TikTok's success?

6. Comparison with Instagram Reels

7. Why Superapps don't work outside China?

8. Would Bytedance become org of Facebook Scale?
Read 4 tweets
Sep 29, 2020
1/17
Nothing's better if you are passionate about something. But there is nothing to worry at all if you are yet to find out what you are passionate about.

A Thread on "Finding Flow in Everything you Do" from Ikigai
2/ 17
Enjoying whatever you do in life is not a factor of finding that special something alone but its a way of life where you celebrate whatever you do.
3/ 17
Flow is a state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it.
Read 17 tweets
Sep 21, 2020
(1/11) You may think that you are great at delegating things.

You could also think that your subordinates don't inspire confidence in you.

But believe me Tim's clarity on Delegation makes using it a no brainer.

A Thread:
(2/11) Why Delegate?

Your Goal should be to free your time to focus on bigger and better things. If you are spending your time on chores and errands that could be spent better elsewhere, only you are responsible for sorting it out.
(3/11) What & When to Delegate :

1. When you are clear about your tasks : Refine your rules and processes before adding people. Using people to leverage a refined process multiplies production; using people as a solution to a poor process multiplies problems.
Read 12 tweets
Sep 16, 2020
Don't you browse News channels & social media many times a day?

While the positive effects of this data explosion deserve celebration, let me show you the dark side as well so that you plan your diet accordingly

A Thread on The Low Information Diet by @tferriss
The Problem :
Excess Data

Times have changed, there is excess of data everywhere. Data is being overly monetised. Authors and other content creators are generating lot of revenue, hence information available for consumption is increasing multifold everyday.
This demands a new skillset of being able to find the right dose of information that is important for you.
Read 17 tweets

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