Ramki Profile picture
Aug 22, 2020 5 tweets 2 min read Read on X
The best logos are terribly simple. No better example than Tenet, Nolan's latest film, that has the concept of inversion at its core. Genius, isn't it? But there's a twist in the tale. + Image
Turns out a bicycle brand, Tenet, already had a frightfully similar logo. + Image
So, quite rightly, they protested. In a very dignified way. Via Instagram. + Image
And, guess what. Nolan replied via email. With classic grace. Acknowledging a phenomenon ad folk are very familiar with. + ImageImage
The final trailer used the clever inversion idea only as a transition, and the animation settles on a simple TENET.
Now, I'm waiting for all this to end. So I can watch the movie in a theatre. And try to keep my head straight.

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More from @ramkid

Jan 13
When we were dating, I thought Vir's time saving hacks were oh-so-clever. Silly me. I treasured every second he saved in queues, theaters, parking lots, shops, and restaurants. A minute less in traffic meant a minute more in his cozy apartment. +
I didn't realise I was slipping into serving a sentence of stolen seconds that would hang heavy the rest of my life. His urge to crunch critical paths went from being cute to nails-on-chalkboard even before our honeymoon ended. +
Vir's mind was always on the next thing he had to do. He was thinking of dessert during the main course, which credit card he would use during dessert, and calling the driver while settling the bill. +
Read 22 tweets
Dec 7, 2023
Last month my wife and I visited an antique shop the size of a double bed. The walls were lined with shelves precariously stacked with figurines, statuettes, clocks, carvings, toys and bric a brac. In no sense of order whatsoever. +
Every available inch had something stashed there. When we were in the shop, the owner had to stand outside on the road. We picked a few things that caught our fancy. Correction. I nodded at a few things that caught my wife's fancy. +
A wooden frog that croaked when stroked. A wall hanging made of coconut shells. A rusted tin toy. A brass statuette. A porcelain pig. An old watch. +
Read 14 tweets
Aug 6, 2023
K.L.Cycle was a familiar sight to the locals. He looked forty when his lips smiled. And sixty when his eyes did. When he sang a Saigal song, which was often, the world turned sepia. It was only a matter of time before some wisecrack gave him his name. It stuck.+
He wore a theadbare three piece suit even in tar-melting heat. And a sola topee that had seen British days. A 25 litre ice box rigged to his cycle held his daily needs. Among them a notebook, a newspaper, and a pen. +
He wasn't cuckoo like the man in dreadlocks who believed he was managing all the traffic at Lucky signal. Or the woman who talked to her reflection in the talaab. But that didn't stop kids from yelling 'Pagal Cyclewala' when they saw him. +
Read 21 tweets
Apr 30, 2023
Dhruv reached into the box of rubber bands. There were just three left. He smiled nervously. There were almost a dozen a few days ago. He coughed involuntarily. No cheating, he reminded himself. +
He fastened the packet of sugar he had just opened with the rubber band he had just extracted. Now there were two left. He coughed again. +
Was he imagining it, or was he getting worse? Was the silly game he was playing with himself getting out of hand? Was it killing him or keeping him alive? How long had it gone on now? 15 months, he reckoned. +
Read 34 tweets
Apr 17, 2023
I saw this full page ad in the ET today. As a copywriter, I felt obliged to read the copy. Needless to say, I couldn't leave something as juicy as a Silver Snoopy award ungoogled. + Image
So here's what it actually looks like. It's a sterling silver lapel pin that has actually been in space. An astronaut pins it on to the recipient. In recognition of work that contributes significantly towards space safety. + Image
Charles Schulz, an avid supporter of space programs, designed the pin himself. There's even a statue of Snoopy the Astronaut at Kennedy Space Center. I guess this is America's answer to Laika. + Image
Read 7 tweets
Apr 16, 2023
Iyer level batting at Wankhede today.
He should have gone iyer with that shot.
Like the level of my humour.
Read 4 tweets

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